During 2013, we learned to demarcate the Asia mobile game markets thus: Kakao-Korea, LINE-Japan, and WeChat-China.

In 2014, however, we're seeing the aggressive international expansion of these mobile social platforms, especially in southeast Asia.

One of the big battlegrounds is Indonesia.

LINE and Kakao are already there with dozens of games live, and now WeChat has rolled out its games platform to the country of 250 million.

Starting small

Currently there are only four simple games available. These are a tile-match and match-3 games, an endless runner, and the simple black and white aircraft shooting game that was massively popular in China (Airplane War).

Players compete with their friends - as generated by their contact list or added from within the games - on leaderboards to get the highest score.

And no doubt as the Tencent-owned platform gears up to dominate the Chinese mobile games market in 2014, we'll see a lot more games - such as Plants vs Zombies 2 and Fruit Ninja - coming to Indonesia, as well as more competition between the social platforms in the region.

[source: TechInAsia]