Carried out by YouGov Tablet Tracker UK, the research indicates that consumers were more inclined towards purchasing an iPad 1 than a more recent Android device.
72 percent of consumers showed a preference towards iPad 2 while 14 percent leant towards its predecessor.
Only a combined 14 percent showed interest in Samsung, HTC, BlackBerry and Acer tablets. Of those surveyed, approximatley 50 percent were already tablet owners, which YouGov considers representative of a "pre-existing propensity" towards Apple.
The price is right
"£250 ($390) is the price point where the tablet market will take off," states YouGov.
"Tablets will fail to be a mass market product until the price comes down to this price point. But, given Amazon's US launch price for its Kindle Fire at $199 versus the iPad2 at $499, we can only expect the same pricing differential in the UK and other global markets."
Small no. 2
YouGov consultant Russell Feldman belives that Amazon may be capable of overtaking Android as Apple's main rival.
"This is the mountain Android-based tablets need to climb," he said.
"But, by launching a rival ecosystem at an extremely competitive price, Amazon is likely to make a rapid approach to the summit, at the expense not necessarily of Apple , but of its rival Android stable mates."
HP's Touchpad certainly proved that consumers have an interest in low priced alternatives, by selling out when prices plummeted to $99 during its own demise.
Its sudden popularity led research firm Canalys to state that HP should have reconsidered ditching the device.
[source: mocoNews]
