Social ad company appssavvy has raised $7.1 million as it prepares to push forward its adtivity platform.
Advitity trades on the idea that the future of mobile advertising lies in the monetisation of actions such as voting in a poll, comments systems and location-based check-ins.
Appssavvy began life by linking up advertisers with social game devs such as Zynga and Rockyou, before moving on to focus on its new action-based monetisation goals.
Existing investors True Ventures and the New York Times Company were joined by AOL Ventures to bring the company's lifetime investment to $10.2 million.
Growing up
The list of publishers using the technology is up to 74, with Disney, CrowdStar, OMGPOP and Arkadium involved.
Appssavvy CEO and co-founder Chris Cunningham said that the money would also be spend on organising the current 55 strong team.
More specifically he's looking to structure the engineering team as well as invest in web and mobile technologies.
"The future of how publishers are building games and building communities is not around page views and impressions," said Cunningham.
[source: appssavvy]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
Feature
1 hour, 17 minutes ago
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Feature
Apr 23rd, 2024
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
News
Apr 23rd, 2024