Data & Research

Android overtakes iPhone in US as Samsung's share surges towards 25%

Samdroid in action

Android overtakes iPhone in US as Samsung's share surges towards 25%
If anyone doubted the existence of 'Samdroid' – a term coined by Flurry to define consumer perception of the growing relationship between Samsung and Android – comScore's monthly assessment of the US smartphone market would seem to cement its place in history.

Both parties are enjoying strong sales according to the firm's figures, with Android – as we predicted following the release of September's stats – slipping past Apple to take second spot behind RIM.

History repeatingIt would appear to be only a matter of time before Google's platform surpasses current market leader RIM, with BlackBerry's share falling by more than 4 percent to 33.5 percent between August and November.

In comparison, Android's pace shows no sign of relenting, up 6.4 percent over the course of the same three month period to 26 percent.



If the status quo prevails for the foreseeable future, Android will likely take top spot in the US market by February, RIM slipping behind Apple a further three months later.

Surging SamsungIt can be of little coincidence, then, that as Android's star rises, so Samsung holds on to its title as the top smartphone manufacturer in the US.

The South Korean firm now controls almost a quarter of the market, its share rising by 0.9 percent since August – growth that no doubt owes much to strong sales of the Android powered Galaxy S in the final few months of 2010.

Alarmingly for the rest, however, Samsung was in fact the only manufacturer to up its share.

Though the market as a whole continues to grow – comScore reporting 61.5 Americans now own a smartphone, up 10 percent since August – every other manufacturer is losing share, previous market leader Motorola continuing to fall back at a rate of more than half a percentage point a month.



You can view a summary of the findings on comScore's website.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.