Building on its success of its original Flash game streaming tool for iPad, the makers of iSwifter have unveiled a new app designed to bring Facebook games to Apple's tablet in a similar manner.

Dubbed 'theWorx', the new app - in iSwifter's view - rights the wrong of Facebook's existing iPad app, allowing users to play Facebook games intended for the web on device.

Games are listed via a new App Hub and can be played with touch controls within the app itself.

Code no-go

The new platform, set to launch in June, also sports the same features as Facebook's own app – including a news and pictures feed. It also carries adverts down the right hand side to enable developers to pitch their games at users playing similar titles.

The company claims no additional coding is required – games run fine as they are.

"It's clear that Facebook users are moving to mobile faster than even Facebook predicted," said iSwifter founder Rajat Gupta.

"TheWorx is intended to benefit Facebook users who can't play games on the Facebook iPad app or on the mobile Facebook site, as well as Facebook itself who doesn't display their ads to these gaming users on mobile.

Three for all

Gupta claims the app will be an essential tool in the arsenal of Facebook developers moving forward, based on what he claims are "three undeniable trends."

"First, there will be over 50 million iPads sold in 2012; more than 50 percent of Facebook's active users access Facebook on mobile; and mobile advertising revenue is projected to exceed $17 billion dollars by 2015," he added.

"In addition, a recent survey shows that gaming is increasingly turning into the primary use for tablets users, with nearly 25 percent of all tablet gamers paying for virtual goods."

Facebook developers looking to be featured on theWorx are advised to email iSwifter at inquiries [at] iSwifter [dot] com.



[source: MarketWire]