Mobile games advertising is becoming an increasingly significant source of revenue for developers and publishers who successfully harness this business model.
Some use it as the main revenue driver to great success, while others use it to add add another significant stream of earnings on top of IAPs.
A closer look
Delving deep into the mobile advertising world, today we’ve released our Mobile Games Advertising Report 2018 in association with Mintegral.
Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.
In the Mobile Games Advertising Report 2018, we trace the growth of in-app add and app store spend over the last decade, as well as analyse the most widely used ad types.
The report also offers case studies on Into the Dead 2 publisher PikPok and Gardenscapes studio Playrix to discover how they successfully serve ads to players.
To find out how to best take advantage of advertising in your mobile game to unlock a potentially lucrative revenue stream, download the Mobile Games Advertising Report 2018 in association with Mintegral right here.