Guest Author | Staff Profile | Pocket Gamer.biz

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PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Articles by Guest Author

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Comment & Opinion Jul 12th, 2022

A Game Design Document can be an invaluable tool for hypercasual studios

Hypercasual development, like the games themselves, moves rapidly. Ludo.ai's Tom Pigott outlines how a Game Design Document can support your hypercasual title, no matter the turnover.

Comment & Opinion Jul 7th, 2022

Beating the myth of hypercasual: creating long-term retention and success

Garawell Games' Nebih Başaran and Supersonic's Mark Ratchin share their tips on combatting the stereotypes surrounding hypercasual games from their developer and publisher perspectives

Comment & Opinion Jul 6th, 2022

How can advertisers and marketers maintain the gains made during the COVID lockdowns?

LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP

Comment & Opinion Jun 29th, 2022

The mobile games ads no one wants to see

Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community

Comment & Opinion Jun 29th, 2022

Next-best-action: 3 best practice tips to level up your portfolio strategy

With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy

Comment & Opinion Jun 22nd, 2022

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

Comment & Opinion Jun 21st, 2022

How to land your first in-game brand advertising partnership

Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond

Comment & Opinion Jun 16th, 2022

How Dislyte took over half of the battler market in its first weeks of release

AppQuantum's Julia Kara looks at Lilith Games' latest RPG team battler, and whether its streamlined onboarding and polish will provide the same sustainability as its mid-core competitors

Comment & Opinion Jun 15th, 2022

Will yoga influencers entice you to play Angry Birds Journey?

Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests

Comment & Opinion Jun 8th, 2022

How Royal Match draws on the ad legacy of Homescapes

Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre

Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

Ampere Analysis' Piers Harding-Rolls explores the rapid explosion and caution of gaming subscription services, and if it will be the dominant form of monetisation

Comment & Opinion Jun 1st, 2022

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye

Comment & Opinion May 25th, 2022

Should you use a countdown – or Pokémon – in your TikTok ads?

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

Comment & Opinion May 18th, 2022

How Playrix mastered appealing to their players' anchoring bias

Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye

Comment & Opinion May 17th, 2022

Three core ways to validate your game ideas

Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey

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Global Game Jam 2023		Jan 30th
Taipei Game Show 2023	Asia	Feb 2nd
Yorkshire Games Festival 2023		Feb 4th
Baltic Dev Days 2023	Europe	Feb 4th
LEAP Tech Conference 2023	Middle East	Feb 6th
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#G4L Gaming Final Boss 2023	Europe	Feb 8th
Gamesforum Barcelona 2023	Europe	Feb 8th