Next Wave UA

Article Types

Glispa launches its performance-at-scale influencer network Voltu News Aug 2nd, 2016

Glispa launches its performance-at-scale influencer network Voltu

34,000 loudspeakers

Over half of Facebook advertisers now also spending on Instagram News Jun 20th, 2016

Over half of Facebook advertisers now also spending on Instagram

Nanigans crunches the numbers

From $0 to $9.98: the surprising spread in how much developers will pay to connect their mobile game to your Facebook friends News Jun 13th, 2016

From $0 to $9.98: the surprising spread in how much developers will pay to connect their mobile game to your Facebook friends

Tilting Point's Jerome Sudan crunches the numbers

as Japanese marketing network Dentsu invests in US superfan platform Victorious News Jun 7th, 2016

Japanese marketing network Dentsu invests in US superfan platform Victorious

The new way to engage

Bastian Schweinsteiger does a Megan Fox as the German face of Clash of Kings News May 23rd, 2016

Bastian Schweinsteiger does a Megan Fox as the German face of Clash of Kings

Elex splashes some celebrity cash

Why paid UA startup PocketWhale pivoted to employ the power of the press Interview Apr 27th, 2016

Why paid UA startup PocketWhale pivoted to employ the power of the press

From performance to brand UA

The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings News Apr 25th, 2016

The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings

Tracking it

1 Growing strongly, video ads now account for 35% of game UA spend on Facebook Data & Research Apr 22nd, 2016

Growing strongly, video ads now account for 35% of game UA spend on Facebook

Leading the pack

User Acquisition Crisis: YouTube Influencers to the rescue? Comment & Opinion Apr 11th, 2016

User Acquisition Crisis: YouTube Influencers to the rescue?

Polina Haryacha on another way to get users

1 How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook Interview Feb 16th, 2016

How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook

CEO Marco Mereu on the win-win scenario

Everything you ever wanted to know about paid UA in 2,000 words Comment & Opinion Feb 10th, 2016

Everything you ever wanted to know about paid UA in 2,000 words

Torulf Jernström on when to splash your cash

2 Why you should be thinking 'mobile last', not 'mobile first' Comment & Opinion Feb 4th, 2016

Why you should be thinking 'mobile last', not 'mobile first'

Derrick Morton sees things in reverse

Deep linking platform Branch Metrics raises $35 million News Jan 27th, 2016

Deep linking platform Branch Metrics raises $35 million

Fixing UA

Six tips for an effective, holistic user acquisition strategy Comment & Opinion Jan 26th, 2016

Six tips for an effective, holistic user acquisition strategy

Tanya Lee on casting the net wider

2015 in Review: Superweapon president Amer Ajami on building a community Interview Jan 4th, 2016

2015 in Review: Superweapon president Amer Ajami on building a community

Future trends from the remembrance of things past

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