Next Wave UA

Article Types

Why paid UA startup PocketWhale pivoted to employ the power of the press Interview Apr 27th, 2016

Why paid UA startup PocketWhale pivoted to employ the power of the press

From performance to brand UA

How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook Interview Feb 16th, 2016

How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook

CEO Marco Mereu on the win-win scenario

2015 in Review: Superweapon president Amer Ajami on building a community Interview Jan 4th, 2016

2015 in Review: Superweapon president Amer Ajami on building a community

Future trends from the remembrance of things past

2015 in Review: Nexon M's John Robinson on the adoption of alternative marketing channels Interview Dec 30th, 2015

2015 in Review: Nexon M's John Robinson on the adoption of alternative marketing channels

Future trends from the remembrance of things past

Seriously's Phil Hickey on the new ways of marketing mobile games Interview Jun 22nd, 2015

Seriously's Phil Hickey on the new ways of marketing mobile games

What to expect at PG Connects San Francisco 2015

Rovio's new marketing guru Eric Seufert on trends in UA Interview May 26th, 2015

Rovio's new marketing guru Eric Seufert on trends in UA

Prices driven by supply and demand

2014 in Review: Jon Jordan, PocketGamer.biz - Beware the battle between Tencent and Alibaba in 2015 Interview Dec 25th, 2014

2014 in Review: Jon Jordan, PocketGamer.biz - Beware the battle between Tencent and Alibaba in 2015

Future trends from the remembrance of things past

1