Ad Tech

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RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017 News Mar 3rd, 2016

RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017

Spending spree

as Yeahmobi lists on NEEQ stock market News Mar 2nd, 2016

Yeahmobi lists on NEEQ stock market

Merges, resets and lists using 430270 code

Ex-Fuse, Fyber exec Jeff Sue joins HyprMX as Senior Director of BizDev Job News Feb 25th, 2016

Ex-Fuse, Fyber exec Jeff Sue joins HyprMX as Senior Director of BizDev

Sue to handle HyprMediate strategy

Does this SDK make my game fitter or fatter? Comment & Opinion Feb 23rd, 2016

Does this SDK make my game fitter or fatter?

Dan Laughlin on in-game health

Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ News Feb 18th, 2016

Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ

Aggregating the aggregators

AppLift unveils AppLift Labs to innovate ad tech Job News Oct 14th, 2015

AppLift unveils AppLift Labs to innovate ad tech

Developing new methods of user acquisition and engagement

IronSource and Supersonic merge to generate a company with $450 million annual sales News Sep 10th, 2015

IronSource and Supersonic merge to generate a company with $450 million annual sales

Israeli hook-up

Isn't it time to push for open-sourced SDKs? Comment & Opinion Sep 4th, 2015

Isn't it time to push for open-sourced SDKs?

Time to be open

With advertising already 19% of sales, Zynga is building out its own PMP to attract big brand dollars News Aug 14th, 2015

With advertising already 19% of sales, Zynga is building out its own PMP to attract big brand dollars

Sticky eyeballs

AdRally boosts MMX Racing ad ARPDAU by 46% Chart of the Week Aug 7th, 2015

AdRally boosts MMX Racing ad ARPDAU by 46%

UK studio Hutch has a new ad mediation strategy

New Supersonic Ad placement tool enables rewarded video customisation News Jul 14th, 2015

New Supersonic Ad placement tool enables rewarded video customisation

Ad Placement Technology helps devs integrate rewarded ads.

NativeX on why it's offering new clients 20% higher CPM than their current best provider Interview Jun 9th, 2015

NativeX on why it's offering new clients 20% higher CPM than their current best provider

CEO Robert Weber on a ballsy move

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