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1 How is MZ’s marketing campaign with influencer Alexis Ren working out for Final Fantasy XV: A New Empire? Data & Research Nov 1st, 2017

How is MZ’s marketing campaign with influencer Alexis Ren working out for Final Fantasy XV: A New Empire?

Partnership racks up millions of views across YouTube and Instagram

Former Gaikai boss David Perry named CEO of Instagram influencer marketing start-up Job News Jul 3rd, 2017

Former Gaikai boss David Perry named CEO of Instagram influencer marketing start-up

GoVyrl aims to connect influencers and companies for marketing campaigns

How useful is influencer marketing to an indie mobile game developer? Mobile Mavens May 10th, 2017

How useful is influencer marketing to an indie mobile game developer?

Our Indie Mavens weigh in

Instagram opens Stories feature to auto-playing full-screen video ads News Jan 11th, 2017

Instagram opens Stories feature to auto-playing full-screen video ads

Get your ad in front of 150 million DAUs

Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads News Oct 27th, 2016

Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads

Facebook case study reveals how it helped grow the game

Over half of Facebook advertisers now also spending on Instagram News Jun 20th, 2016

Over half of Facebook advertisers now also spending on Instagram

Nanigans crunches the numbers

Instagram becomes even more tantalising for UA as it introduces video carousel ads News May 9th, 2016

Instagram becomes even more tantalising for UA as it introduces video carousel ads

Five ads, one post

No competition: Machine Zone owned the US UA battlefield in Q4 2015 Chart of the Week Feb 10th, 2016

No competition: Machine Zone owned the US UA battlefield in Q4 2015

Sensor Tower reveals the damage

Instagram is offering Facebook-class UA campaigns but with cheaper CPI News Dec 8th, 2015

Instagram is offering Facebook-class UA campaigns but with cheaper CPI

Nanigans crunches the numbers

Following "strong early results", Kenshoo joins Instagram Partner Program News Nov 11th, 2015

Following "strong early results", Kenshoo joins Instagram Partner Program

Integrated results

At 27% market share, game developers are already the #1 advertisers on Instagram Comment & Opinion Nov 5th, 2015

At 27% market share, game developers are already the #1 advertisers on Instagram

Sensor Tower runs the numbers

1 Preliminarily metrics suggest Instagram is a strong but expensive UA source for mobile games News Sep 21st, 2015

Preliminarily metrics suggest Instagram is a strong but expensive UA source for mobile games

Good to go

AppsFlyer extends to support UA on Instagram News Sep 3rd, 2015

AppsFlyer extends to support UA on Instagram

Selfie that

Can Instagram be a strong UA channel? Apsalar thinks so News Sep 1st, 2015

Can Instagram be a strong UA channel? Apsalar thinks so

Selfies and six packs

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