View-to-Play

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View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire News Feb 6th, 2018

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire

Rebrand affects every game on Android, just Farm Away! on iOS

View-to-play pioneer Futureplay Games looking beyond clickers to match-3 and more News Jun 28th, 2017

View-to-play pioneer Futureplay Games looking beyond clickers to match-3 and more

Soft-launching two new games soon

Game-changer: View-to-play ads signal a revenue shift within games Comment & Opinion Jun 5th, 2017

Game-changer: View-to-play ads signal a revenue shift within games

Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn

View-to-play pioneer Futureplay Games raises $2.5 million to boost its business News Aug 25th, 2016

View-to-play pioneer Futureplay Games raises $2.5 million to boost its business

Increasing its team and production capabilities

Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game News Jun 1st, 2016

Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game

A panel of experts talk implementation and psychology

Jami Laes on the $100 billion future of mobile advertising News Jan 18th, 2016

Jami Laes on the $100 billion future of mobile advertising

View-to-play showing signs of a change

From soil to store: The making of Farm Away! Feature Jan 5th, 2016

From soil to store: The making of Farm Away!

Jami Laes on the view-to-play model and the future of the game

2015 in Review: Futureplay's Jami Laes resolves to do the right, different, delightful thing right now (and not be evil) Interview Dec 18th, 2015

2015 in Review: Futureplay's Jami Laes resolves to do the right, different, delightful thing right now (and not be evil)

Future trends from the remembrance of things past

Ad to play: the continuous harvesting cycle of Farm Away The IAP Inspector Nov 24th, 2015

Ad to play: the continuous harvesting cycle of Farm Away

IAPs from the players' perspective

Futureplay prepares to launches its view-to-play revolution with Farm Away! News Oct 29th, 2015

Futureplay prepares to launches its view-to-play revolution with Farm Away!

Fast and simple

Why Helsinki start-up Futureplay is going ad-first but not ad-only Interview Jun 24th, 2015

Why Helsinki start-up Futureplay is going ad-first but not ad-only

Jami Laes on combining ad revenues with IAP

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