View-to-Play
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View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire
Rebrand affects every game on Android, just Farm Away! on iOS

View-to-play pioneer Futureplay Games looking beyond clickers to match-3 and more

Game-changer: View-to-play ads signal a revenue shift within games
Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn

Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game

From soil to store: The making of Farm Away!
Jami Laes on the view-to-play model and the future of the game

2015 in Review: Futureplay's Jami Laes resolves to do the right, different, delightful thing right now (and not be evil)
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