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Total Active App (currently available for download): 5,468,969
Total Inactive Apps (no longer available for download): 213,645
Total Apps Seen in US App Store: 5,682,614
Number of Active Publishers in the US App Store: 1,668,815
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We sat down with Moloco's Brendan O'Connor to talk about common mistakes in the games sector and holistic marketing
Alongside discussion about the feasibility of using AI to create game assets, could (and should) you use AI to create advertising for mobile games too?
Automation does the heavy-lifting
Profiling a few of the industry's stars to celebrate International Women's Day
Analysis of the impact of app install fraud
How games makers could be more effectively leveraging the petabytes of big data they’re accruing
CMO John Getze explains the company's plans
Wappier CEO guides developers through automated revenue management
Torulf Jernström has a robot helper