Machine Learning

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Speaker Spotlight: Moloco's Brendan O'Connor on the value of holistic marketing Interview Jul 18th, 2023

Speaker Spotlight: Moloco's Brendan O'Connor on the value of holistic marketing

We sat down with Moloco's Brendan O'Connor to talk about common mistakes in the games sector and holistic marketing

Making mobile game ads using AI. It’s possible, but is it useful? Feature Dec 12th, 2022

Making mobile game ads using AI. It’s possible, but is it useful?

Alongside discussion about the feasibility of using AI to create game assets, could (and should) you use AI to create advertising for mobile games too?

How N3twork improved its UA performance by 25% Interview Feb 5th, 2020

How N3twork improved its UA performance by 25%

Automation does the heavy-lifting

as Yokozuna Data CEO Africa Perianez on a career in machine learning and a company where half of the engineers and all the data scientists are women Interview Mar 8th, 2019

Yokozuna Data CEO Africa Perianez on a career in machine learning and a company where half of the engineers and all the data scientists are women

Profiling a few of the industry's stars to celebrate International Women's Day

Mobile gaming apps are the biggest victim of fraudulent app installs Comment & Opinion Sep 17th, 2018

Mobile gaming apps are the biggest victim of fraudulent app installs

Analysis of the impact of app install fraud

4 ways games companies can leverage machine learning Comment & Opinion Sep 5th, 2018

4 ways games companies can leverage machine learning

How games makers could be more effectively leveraging the petabytes of big data they’re accruing

Why games developer Kixeye raised $20 million for machine learning Interview May 22nd, 2018

Why games developer Kixeye raised $20 million for machine learning

CMO John Getze explains the company's plans

Increasing user LTV by 45% with automated loyalty and dynamic pricing Comment & Opinion Mar 30th, 2018

Increasing user LTV by 45% with automated loyalty and dynamic pricing

Wappier CEO guides developers through automated revenue management

Can Machine Learning tune your game better than you can? Comment & Opinion Jan 27th, 2016

Can Machine Learning tune your game better than you can?

Torulf Jernström has a robot helper

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