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DIY Keyboard: from TikTok marketability to global success Comment & Opinion Mar 17th, 2022

DIY Keyboard: from TikTok marketability to global success

DIY Keyboard reached the top five games charts in 70 countries. But this game never passed CPI according to Facebook KPIs - how did this game break the boundaries and come to life?

How Bridge Race reached #1 with Supersonic Interview May 12th, 2021

How Bridge Race reached #1 with Supersonic

Garawell Games' CEO Nebih Başaran explains

How Zynga manages its ad strategy in an era of consolidation Interview Apr 6th, 2021

How Zynga manages its ad strategy in an era of consolidation

In conversation with MoPub

A simple user acquisition template to track your most important metrics Comment & Opinion Mar 23rd, 2020

A simple user acquisition template to track your most important metrics

Pollen VC shares some insights into tracking and understanding your metrics

Quantifying lifetime value - A metrics-based approach to growth Comment & Opinion Mar 14th, 2017

Quantifying lifetime value - A metrics-based approach to growth

Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend

1010! and Six! developer Gram Games on its game-specific UA approaches Interview Sep 2nd, 2016

1010! and Six! developer Gram Games on its game-specific UA approaches

UA Manager Kerem Alemdar explains all

How to avoid burning money during your game's soft launch Comment & Opinion Dec 1st, 2015

How to avoid burning money during your game's soft launch

Oliver Kern on testing right

2 Why you need to spend $100,000 to prove your F2P game works Comment & Opinion Nov 5th, 2015

Why you need to spend $100,000 to prove your F2P game works

The magic numbers

4 So long, Canada: these countries are mobile gaming's next soft launch frontier Comment & Opinion Oct 7th, 2015

So long, Canada: these countries are mobile gaming's next soft launch frontier

Chartboost advises

1 94% of independent developers can't afford to acquire users through mobile advertising Comment & Opinion Dec 2nd, 2014

94% of independent developers can't afford to acquire users through mobile advertising

Unlocking UA for quality not cash

Mobile's Moneyball moment: Thinking beyond the install Comment & Opinion Nov 6th, 2014

Mobile's Moneyball moment: Thinking beyond the install

It's time to think deeper says AppLovin's CEO

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