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Hyper-sexualisation in video games News Oct 13th, 2022

Hyper-sexualisation in video games

Which character designs do gamers actually prefer? A recent survey from PickFu analysed sexualisation in video games, here are the results

Animoca Brands begins acquisition proceedings of WePlay Media News Sep 16th, 2022

Animoca Brands begins acquisition proceedings of WePlay Media

The intended acquisition is largely due to the success of the MotoGP™ brand

44% of gamers would accept advertising in exchange for free services in the metaverse Special Report Jul 14th, 2022

44% of gamers would accept advertising in exchange for free services in the metaverse

Globant and YouGov polling reveals gradually escalating interest in advertising and play-to-earn models in the metaverese

Amdocs: 85% of UK gamers would give up new hardware for cloud gaming News Apr 13th, 2022

Amdocs: 85% of UK gamers would give up new hardware for cloud gaming

Biggest draws are the option to play on any device in any location

Tenjin: 39% of mobile devs have lost money due to IDFA changes News Mar 31st, 2022

Tenjin: 39% of mobile devs have lost money due to IDFA changes

Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020

Ukie: 56% of games industry professionals prefer a hybrid working model News Mar 10th, 2022

Ukie: 56% of games industry professionals prefer a hybrid working model

The firm's second UK games industry census examines the effects of the pandemic on working attitudes and diversity of workforce

Majority of game developers considering using blockchain News Nov 15th, 2021

Majority of game developers considering using blockchain

New survey shows speed of change

81% of media buyers plan in-game ad spending increase over next 12 months News Oct 13th, 2021

81% of media buyers plan in-game ad spending increase over next 12 months

Results of Admix survey of 400

Ukie launches new UK games industry census News Sep 16th, 2021

Ukie launches new UK games industry census

Will expand upon previous survey to cover additional areas of interest

Mobile gamers are a key target market for consumer brands News Feb 13th, 2020

Mobile gamers are a key target market for consumer brands

Results from Tapjoy's latest annual report

Conditions for working in the games industry are improving, according to the IGDA News Jan 29th, 2020

Conditions for working in the games industry are improving, according to the IGDA

Sexism and racisim are still giving the sector a bad name

Roblox survey says 60% of teens don’t report inappropriate online behaviour to parents News Nov 8th, 2019

Roblox survey says 60% of teens don’t report inappropriate online behaviour to parents

Information asymmetry

UKIE launches new diversity survey for the games industry News Sep 4th, 2019

UKIE launches new diversity survey for the games industry

“This new Census will give us for the first-time a crucial understanding of the diversity make-up of the games industry”

ESA: 60 per cent of US gamers are playing on smartphones, survey finds News May 13th, 2019

ESA: 60 per cent of US gamers are playing on smartphones, survey finds

Almost three-quarters of games played are in the mobile-dominated casual genre

News Jun 27th, 2018

Mobile is the most popular platform for gaming, but the least for paying customers

Newzoo study finds the platform has a lower player-to-payer ratio than console or PC

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