Hypercasual
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News
Mar 27th, 2024
Hypercasual developer FreePlay surpasses 1.5 billion downloads
The company's portfolio has generated 500 million installs during the last year alone
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Take-Two subsidiary Zynga accounted for 51% of the holding company’s earnings in the latest quarter
News
Oct 25th, 2023
French foresight: Only 3% of France’s games were hypercasual last year
The SNJV’s survey reflects upon 2022’s state of play in France
Data & Research
Aug 29th, 2023
Hypercasual predicitions: The state of play for the second half of 2023
Data & Research
Apr 18th, 2023
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?
News
Mar 13th, 2023
India saw a 32% rise in hypercasual installs in 2022
Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
News
Jan 31st, 2023
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter