App Store

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How Apple 'featuring' helped The First Tree rival sales to PS4 and Xbox One on iOS Interview Jan 15th, 2021

How Apple 'featuring' helped The First Tree rival sales to PS4 and Xbox One on iOS

"Having a powerful ending can help people look past the flaws so much easier"

Indie Mavens: How will Apple's App Store Small Business Program impact developers? Mobile Mavens Dec 9th, 2020

Indie Mavens: How will Apple's App Store Small Business Program impact developers?

"Let’s be frank: neither Apple nor Valve provide enough of a service to deserve a 30 per cent cut.

Lozange Labs's Matt and Ava Loz on how the App Store editor can make or break a game Interview Oct 21st, 2020

Lozange Labs's Matt and Ava Loz on how the App Store editor can make or break a game

"The main challenge in the mobile games market is managing to get any sort of visibility"

Why is Epic going to war with Apple and Google? Comment & Opinion Aug 14th, 2020

Why is Epic going to war with Apple and Google?

Untangling the mess of the Fortnite mobile debacle

as Mass delisting by Apple China: Over 26,000 games without ISBN removed Comment & Opinion Aug 5th, 2020

Mass delisting by Apple China: Over 26,000 games without ISBN removed

Yodo1 looks at the impact of so many games suddenly disappearing from the App Store

Master the Meta: China's crackdown, new EU rules, and $7.8 billion of deals Comment & Opinion Jul 20th, 2020

Master the Meta: China's crackdown, new EU rules, and $7.8 billion of deals

News and insights from the Master the Meta team

Designing mobile game screenshots that actually convert players Comment & Opinion Mar 26th, 2020

Designing mobile game screenshots that actually convert players

App Radar marketing manager Genie Patrathiranond on how to make the most of your screenshots

South Korea mobile game opportunities - and how to unlock them Comment & Opinion Feb 12th, 2020

South Korea mobile game opportunities - and how to unlock them

South Korea has always presented a unique challenge for Western mobile games publishers, but recent regulatory changes mean the doors are opening

How to improve your App Store rating Comment & Opinion Jan 29th, 2020

How to improve your App Store rating

App Radar marketing manager Genie Patrathiranond talks us through boosting your ratings

1 Counterpoint: Offerwalls still deliver enormous value in 2019 Comment & Opinion Aug 13th, 2019

Counterpoint: Offerwalls still deliver enormous value in 2019

As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers

Does Apple and Google's 70/30 revenue share model work for indies? Mobile Mavens May 31st, 2019

Does Apple and Google's 70/30 revenue share model work for indies?

The Indie Mavens have their say on the platform's revenue share policy

3 Why the 70:30 App Store revenue split is doomed Comment & Opinion Dec 14th, 2018

Why the 70:30 App Store revenue split is doomed

The old order is passing

Why the Epic Games Store could reposition Android as the gamers’ mobile ecosystem Comment & Opinion Dec 7th, 2018

Why the Epic Games Store could reposition Android as the gamers’ mobile ecosystem

The power of open

How AppCoins hopes to monetise unbanked app store users via blockchain Interview Oct 30th, 2018

How AppCoins hopes to monetise unbanked app store users via blockchain

Creating value flow

3 Is it time for the App Store and Google Play to ditch the 70/30 revenue split? Mobile Mavens Aug 10th, 2018

Is it time for the App Store and Google Play to ditch the 70/30 revenue split?

The mobile mavens offer their opinions

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