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Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games

Liftoff: playable ads are most "cost-effective" ad format
Analysis of over 200 million instals and 12.6 billion clicks

Apple and Google hold a "vice-like grip" on UK consumers, says competition regulator

Over 800 mobile games make more than $1 million every month
Data was confirmed by App Annie as part of its "2021 Mobile Gaming Tear Down"

Mobile gamers prefer to share achievements and fails over chat apps than social media
as
News
Dec 12th, 2018

Netmarble’s Blade and Soul Revolution tops iOS grossing charts in South Korea one day after launch

Fortnite swoops past $200 million revenue on iOS five months after launch
Rapid success puts the battle royale on equal footing with Clash Royale’s performance