In-app ads

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Anzu: 70% of US gamers respond well to in-game ads News Apr 13th, 2022

Anzu: 70% of US gamers respond well to in-game ads

Players value ad relevance and dislike being interupted

Tapjoy: Women play on mobile more times per day than men News Mar 10th, 2022

Tapjoy: Women play on mobile more times per day than men

Over 50% of mobile gamers prefer ads over pay-to-play

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass News Mar 4th, 2022

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass

Ad removal is the most widely used monetisation mechanic

In-game ads expected to generate $14 billion by 2028 News Jan 6th, 2022

In-game ads expected to generate $14 billion by 2028

Key players include IronSource, EA, Anzu, and more

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity News Dec 1st, 2020

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity

"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"

Installs by mobile players have increased by 84 per cent according to Unity News Jun 10th, 2020

Installs by mobile players have increased by 84 per cent according to Unity

Ad impressions have increased by 50 per cent

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019 Data & Research Dec 23rd, 2019

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019

How in-game advertising shaped the free-to-play landscape over the last year

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