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San Francisco, USA
WE Hilversum , Netherlands
Riyadh, Saudi Arabia
Total Active App (currently available for download): 4,821,025
Total Inactive Apps (no longer available for download): 213,765
Total Apps Seen in US App Store: 5,034,790
Number of Active Publishers in the US App Store: 1,401,113
Most Popular Categories
Analysis comes from 12 months of data up to June 2022
Players value ad relevance and dislike being interupted
Over 50% of mobile gamers prefer ads over pay-to-play
Ad removal is the most widely used monetisation mechanic
Key players include IronSource, EA, Anzu, and more
"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"
Ad impressions have increased by 50 per cent
How in-game advertising shaped the free-to-play landscape over the last year