Report
Article Types
- All [267]
- Hot Five [1]
- Interview [1]
- Week that was [1]
- Comment & Opinion [2]
- Special Report [14]
- Data & Research [37]
- News [211]
News
Mar 14th, 2023
Unity Report: More players are turning to mobile, but paying less
The median game saw an 8% increase in daily active users worldwide in 2022
News
Mar 13th, 2023
RPG ad spend surged in 2022 amid massive rise across platforms
The genre saw a 177% increase on iOS and 101% on Android in the USA
News
Mar 8th, 2023
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
News
Mar 8th, 2023
32.1% of UK gamers say that mobile is their favourite way to play
Mobile tops consoles and PCs to be the country’s top gaming platform
News
Feb 28th, 2023
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
News
Feb 23rd, 2023
Longer ads are performing better than shorter ads
Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration
News
Feb 21st, 2023
In-game climate positive action boosts revenue and engagement
A new report by PlanetPlay shows that environmental content can benefit game makers and the planet
News
Feb 13th, 2023
72% of UK adults play video games every day
ExpressVPN research delivers the state of play, with millennials playing more than Gen Z