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The new wilderness of mobile game monetisation Comment & Opinion May 10th, 2022

The new wilderness of mobile game monetisation

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

Anchor your game monetisation strategy around these 4 pillars Comment & Opinion Nov 15th, 2021

Anchor your game monetisation strategy around these 4 pillars

Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix

PGC Digital: How to balance monetisation and increase retention News Sep 29th, 2021

PGC Digital: How to balance monetisation and increase retention

Facebook strategic partner managers talk boosting ad exposure

How Zynga manages its ad strategy in an era of consolidation Interview Apr 6th, 2021

How Zynga manages its ad strategy in an era of consolidation

In conversation with MoPub

Counterpoint: Offerwalls still deliver enormous value in 2019 Comment & Opinion Aug 13th, 2019

Counterpoint: Offerwalls still deliver enormous value in 2019

As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers

as How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

Best practices for implementing six common rewarded video integrations Comment & Opinion Jul 23rd, 2018

Best practices for implementing six common rewarded video integrations

Facebook Audience Network product marketing manager Amelia Zins deals out the advice

as Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Space Ape's Fastlane: A growth engine fuelled with ads Comment & Opinion Apr 30th, 2018

Space Ape's Fastlane: A growth engine fuelled with ads

The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue

Futureplay on the lucrative potential of view-to-play games Interview Oct 26th, 2017

Futureplay on the lucrative potential of view-to-play games

CEO Jami Laes discusses how rewarded video ads can improve monetisation

"We're still learning": Dumpling Design on revamping its first game as Dashy Crashy Turbo Interview Mar 9th, 2017

"We're still learning": Dumpling Design on revamping its first game as Dashy Crashy Turbo

Travis Ryan talks feature creep, experimental monetisation and getting Apple's attention

What advertisers can learn from Magmic’s neuroscience study into player habits Interview Feb 2nd, 2017

What advertisers can learn from Magmic’s neuroscience study into player habits

Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads

Rewarded videos: Not only a games’ game Comment & Opinion Jan 12th, 2017

Rewarded videos: Not only a games’ game

Why non-competing app advertisers should become a default choice to game publishers

How Fortafy Games boosted Color Switch's ad revenue by 35% Interview Dec 14th, 2016

How Fortafy Games boosted Color Switch's ad revenue by 35%

Co-founder Zeb Jaffer on monetising the viral hit

Why Egg, Inc is the new gold standard for idle game monetization Comment & Opinion Aug 23rd, 2016

Why Egg, Inc is the new gold standard for idle game monetization

One farm game has reinvented idle games

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