Rewarded Video Ads

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79% of mobile gamers prefer opt-in rewarded video ads to mandatory ads News Jun 13th, 2017

79% of mobile gamers prefer opt-in rewarded video ads to mandatory ads

Tapjoy asks gamers what ads they like to see

Using rewarded video ads in your app can boost retention by 4x, claims Tapjoy News May 16th, 2017

Using rewarded video ads in your app can boost retention by 4x, claims Tapjoy

Tapjoy digs deep into retention and rewards

Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads News May 4th, 2017

Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads

Shows promising results in preliminary tests

"We're still learning": Dumpling Design on revamping its first game as Dashy Crashy Turbo Interview Mar 9th, 2017

"We're still learning": Dumpling Design on revamping its first game as Dashy Crashy Turbo

Travis Ryan talks feature creep, experimental monetisation and getting Apple's attention

IronSource expands partnership with Google AdMob to gain access to more rewarded video ads News Mar 2nd, 2017

IronSource expands partnership with Google AdMob to gain access to more rewarded video ads

Reward players when they earn you money

Google brings playable ads and auto-flipping video ads to AdMob News Mar 1st, 2017

Google brings playable ads and auto-flipping video ads to AdMob

Opens up video inventory by adding AdWords video ads

Facebook remains the top driver of game installs on Android and iOS News Feb 23rd, 2017

Facebook remains the top driver of game installs on Android and iOS

AppsFlyer digs into the best advertisers of H2 2016

What advertisers can learn from Magmic’s neuroscience study into player habits Interview Feb 2nd, 2017

What advertisers can learn from Magmic’s neuroscience study into player habits

Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads

as LINE adds rewarded video ads to messaging app through Fyber partnership News Jan 25th, 2017

LINE adds rewarded video ads to messaging app through Fyber partnership

Watch a video, earn some coins

Addressing common fears about rewarded video ad monetisation News Jan 16th, 2017

Addressing common fears about rewarded video ad monetisation

Appnext's Ari Last on usual concerns about rewarded video

Rewarded videos: Not only a games’ game Comment & Opinion Jan 12th, 2017

Rewarded videos: Not only a games’ game

Why non-competing app advertisers should become a default choice to game publishers

Gameloft’s mobile ad network partners with AerServ for rewarded video ads News Jan 10th, 2017

Gameloft’s mobile ad network partners with AerServ for rewarded video ads

"We think the future is bright for all of mobile video," says AerServ CEO Josh Speyer

How Fortafy Games boosted Color Switch's ad revenue by 35% Interview Dec 14th, 2016

How Fortafy Games boosted Color Switch's ad revenue by 35%

Co-founder Zeb Jaffer on monetising the viral hit

How useful are ads for indies in their free-to-play games? Mobile Mavens Dec 1st, 2016

How useful are ads for indies in their free-to-play games?

Our Indie Mavens weigh in

Meta games yield best ROI for cross-selling promotions in mobile games News Nov 18th, 2016

Meta games yield best ROI for cross-selling promotions in mobile games

Rewarded video also remains a highly effective tactic

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