Rewarded Video Ads

Article Types

It ain't broke but mNectar reckons its new interactive ads are going to 'kill video ads' News Jun 1st, 2016

It ain't broke but mNectar reckons its new interactive ads are going to 'kill video ads'

Claims higher conversion and retention rates

Video ads are the preferred method of earning hard currency for mobile players News Jun 1st, 2016

Video ads are the preferred method of earning hard currency for mobile players

And signing up for promotions the least favoured, says

Join the club: Monetisation and VIP privileges in RAID HQ The IAP Inspector Jun 1st, 2016

Join the club: Monetisation and VIP privileges in RAID HQ

IAPs from the players' perspective

Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game News Jun 1st, 2016

Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game

A panel of experts talk implementation and psychology

Unity CEO John Riccitiello on why devs need to mix IAPs with video ads News Jun 1st, 2016

Unity CEO John Riccitiello on why devs need to mix IAPs with video ads

We know how hard it is to make money

The downsides of and alternatives to incentivised video ads Comment & Opinion May 30th, 2016

The downsides of and alternatives to incentivised video ads

Nick Hatter on new revenue streams

How Nitrome committed to retention, promising a new level every day for Leap Day Interview May 27th, 2016

How Nitrome committed to retention, promising a new level every day for Leap Day

Mat Annal on keeping the customer satisfied

How Bandai Namco balanced IAPs and rewarded video monetisation in Tap My Katamari Interview May 26th, 2016

How Bandai Namco balanced IAPs and rewarded video monetisation in Tap My Katamari

Designer Peter Qumsieh explains

as Back on track: The making of Train Conductor World Comment & Opinion May 25th, 2016

Back on track: The making of Train Conductor World

Simon Joslin on bringing the franchise to free-to-play

Next Games enjoys 80% opt-in rate for rewarded video ads, driving ARPDAU of $0.06 News May 20th, 2016

Next Games enjoys 80% opt-in rate for rewarded video ads, driving ARPDAU of $0.06

Sustained revenue

as The Chinese mobile games market: bigger but still different News Apr 20th, 2016

The Chinese mobile games market: bigger but still different

Winding roads

As Unity highlights the power of rewarded video ads, ex-Tapjoy exec Paul Bowen joins as VP for Unity Ads Job News Apr 8th, 2016

As Unity highlights the power of rewarded video ads, ex-Tapjoy exec Paul Bowen joins as VP for Unity Ads

Different incentive

How Color Switch found financial success with rewarded video ads Interview Apr 4th, 2016

How Color Switch found financial success with rewarded video ads

Zeb Jaffer offers his thoughts

How Ubisoft worked with MoPub to add rewarded videos and double LTV News Mar 18th, 2016

How Ubisoft worked with MoPub to add rewarded videos and double LTV

Another string to the publisher's revenue bow

Google now enables devs to integrate video recording and live streaming into their mobile games News Mar 14th, 2016

Google now enables devs to integrate video recording and live streaming into their mobile games

YouTube Gaming goes in-game

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