ARPU

Article Types

Flurry reckons iPhone free-to-play ARPU is $14.66 News Jul 14th, 2020

Flurry reckons iPhone free-to-play ARPU is $14.66

Predicts geyser of cash

Coin Master cashes in over $500 million in global revenue at $6.20 per download News Oct 28th, 2019

Coin Master cashes in over $500 million in global revenue at $6.20 per download

Moon Active’s title has surpassed 81 million downloads

as Mobile RPG Logres heads to UK and US after racking up eight million downloads in Japan News Jun 1st, 2017

Mobile RPG Logres heads to UK and US after racking up eight million downloads in Japan

Can it maintain its enormous LTV outside of its home country?

Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23 News Apr 27th, 2017

Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23

AppsFlyer digs deep into the state of strategy titles on mobile

as Why Nintendo has taken a Japan-first approach with Fire Emblem Heroes Comment & Opinion Jan 23rd, 2017

Why Nintendo has taken a Japan-first approach with Fire Emblem Heroes

Aiming for success in the highest ARPU market in the world

Pokemon GO is getting $1 ARPU after surpassing $500 million in revenue News Sep 9th, 2016

Pokemon GO is getting $1 ARPU after surpassing $500 million in revenue

Still retaining well too

as With its locally-developed RPGs Japan has the highest ARPU of all the markets News Aug 31st, 2016

With its locally-developed RPGs Japan has the highest ARPU of all the markets

App Annie report looks at ARPU around the world

Updated: Pokemon GO: The latest bigger numbers News Jul 22nd, 2016

Updated: Pokemon GO: The latest bigger numbers

How big? How fast?

Glu CEO Niccolo de Masi on comparing whale behavior in Kim Kardashian: Hollywood and Deer Hunter 2014 Comment & Opinion Sep 1st, 2015

Glu CEO Niccolo de Masi on comparing whale behavior in Kim Kardashian: Hollywood and Deer Hunter 2014

Free and flexible

Deconstructing the $120,000 IAP economy of Game of War News Aug 3rd, 2015

Deconstructing the $120,000 IAP economy of Game of War

Dimitar Draganov looks under the skin

Could Trophit's gift-voucher approach to UA increase your LTV 3-fold? News May 5th, 2015

Could Trophit's gift-voucher approach to UA increase your LTV 3-fold?

A better approach to acquire

Android game ecosystem now as profitable as iOS News Jan 27th, 2015

Android game ecosystem now as profitable as iOS

Lower ARPU, but lower UA too

Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy Comment & Opinion Sep 23rd, 2014

Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy

New ways to measure player behaviour

Social casino game Slotomania generates 15% higher ARPU on Amazon than iOS Chart of the Week Sep 19th, 2014

Social casino game Slotomania generates 15% higher ARPU on Amazon than iOS

Reaching your target audience

Bitmango finds 3x higher ARPU on Amazon Appstore Data & Research May 23rd, 2014

Bitmango finds 3x higher ARPU on Amazon Appstore

Not bad for two hours of work

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