IDFA

Article Types

"Your mobile game studio is dying. Here’s how to save it" Comment & Opinion Sep 21st, 2023

"Your mobile game studio is dying. Here’s how to save it"

Village Studios founder Will Luton takes a deep dive into the changing mobile industry and how developers can survive this evolving market

Speaker Spotlight: Júlia Planas of Smadex talks gaming UA in a post IDFA world Interview Sep 1st, 2023

Speaker Spotlight: Júlia Planas of Smadex talks gaming UA in a post IDFA world

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

Navigating hypercasual through the changing landscape of mass-market casual games Comment & Opinion Jun 8th, 2023

Navigating hypercasual through the changing landscape of mass-market casual games

From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market

The end of the IDFA: Then and Now Comment & Opinion Dec 1st, 2022

The end of the IDFA: Then and Now

LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space

LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world News Nov 1st, 2022

LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world

Working with a specialised DSP is more important than ever for companies looking to scale

Drake Star: 2022 games industry deals on track to exceed $150 billion Interview Jul 19th, 2022

Drake Star: 2022 games industry deals on track to exceed $150 billion

Drake Star partner Michael Metzger speaks with PocketGamer.biz on the highs and lows of games industry deals in H1 2022, and why IDFA is driving deals in the mobile sector

Next-best-action: 3 best practice tips to level up your portfolio strategy Comment & Opinion Jun 29th, 2022

Next-best-action: 3 best practice tips to level up your portfolio strategy

With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy

The new wilderness of mobile game monetisation Comment & Opinion May 10th, 2022

The new wilderness of mobile game monetisation

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Comment & Opinion Apr 29th, 2022

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Web-based flows can navigate challenges imposed by ATT

Tenjin: 39% of mobile devs have lost money due to IDFA changes News Mar 31st, 2022

Tenjin: 39% of mobile devs have lost money due to IDFA changes

Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020

Why hypercasual gaming app marketers need their own playbook Comment & Opinion Feb 18th, 2022

Why hypercasual gaming app marketers need their own playbook

Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy

Daniel Persson on Coffee Stain's new mobile-first studio, exploring old IP, and not looking at NFTs Interview Feb 9th, 2022

Daniel Persson on Coffee Stain's new mobile-first studio, exploring old IP, and not looking at NFTs

Excitement about hybrid genres, including FPS and survival.

Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising Interview Feb 8th, 2022

Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising

Walking Squid Advisory's Kay Gruenwoldt gives a sneak peek of his panel, What is the Future of Mobile Advertising?

Speaker Spotlight: Bango Audience's Brett Orlanski on apps successfully marketing post-IDFA Interview Feb 2nd, 2022

Speaker Spotlight: Bango Audience's Brett Orlanski on apps successfully marketing post-IDFA

Meet the mobile gaming marketing experts at Pocket Gamer Connects London, February 14-15

Apple’s privacy changes level the playing field for hypercasual games Comment & Opinion Jan 6th, 2022

Apple’s privacy changes level the playing field for hypercasual games

Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.

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