Segmentation

Article Types

IronSource launches new feature to change ad strategy in real-time News Feb 23rd, 2022

IronSource launches new feature to change ad strategy in real-time

Claims will improve user engagement and maximise revenues

as How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

Analyse the flow

1 DAUs up 300%, IAPs up 400%: What happened when MobilityWare fell in love with retention and segmentation Interview Jul 13th, 2016

DAUs up 300%, IAPs up 400%: What happened when MobilityWare fell in love with retention and segmentation

Alex Tarrand on the power of data

Why segmentation is the key to the longterm success of your F2P mobile game Feature May 31st, 2016

Why segmentation is the key to the longterm success of your F2P mobile game

Peter Fodor on knowing who's who

How Wooga combines segmentation and monetisation along its players' lifecycle News Feb 16th, 2016

How Wooga combines segmentation and monetisation along its players' lifecycle

Philipp Stelzer talks actionable strategies

AppsFlyer's Alexander Grach on the in-game events you need to be measuring News Feb 12th, 2016

AppsFlyer's Alexander Grach on the in-game events you need to be measuring

Making the most of your data

7 steps to avoid for mobile marketing automation heaven Comment & Opinion Sep 24th, 2015

7 steps to avoid for mobile marketing automation heaven

Tapjoy’s Shannon Jessup shows the way

as Make sure your player segmentation isn't too granular, says Fiksu News Aug 25th, 2015

Make sure your player segmentation isn't too granular, says Fiksu

"They just need a little nudge."

Gamers who buy paid games spend more in F2P games News Dec 15th, 2014

Gamers who buy paid games spend more in F2P games

Across the great divide

Now we are 5: Apple adds iPad Air 2 and iPad mini 3 to iPad Air, iPad mini 2 and iPad mini range News Oct 16th, 2014

Now we are 5: Apple adds iPad Air 2 and iPad mini 3 to iPad Air, iPad mini 2 and iPad mini range

Consumer segmentation runs wider

5 player types you should recognise to drive long term engagement Feature May 30th, 2014

5 player types you should recognise to drive long term engagement

It's time to get personal

1