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Lviv , Ukraine
San Francisco, USA
Dubai, United Arab Emirates
Total Active App (currently available for download): 5,480,408
Total Inactive Apps (no longer available for download): 213,645
Total Apps Seen in US App Store: 5,694,053
Number of Active Publishers in the US App Store: 1,673,424
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There is no guaranteed formula for crafting games but clear ingredients do exist
“Games, as a business of entertaining people, is booming... but so is the competition.”
“Nothing beats the responsiveness and relevance of playtest sessions run within the development studio”
“We all need to be reminded to take a step back and look at how we consider data and how best to use it smartly to inform our decisions”
“Many developers don’t do any market research before development begins, as a result you end up with a graveyard full of quality games, which were doomed from the beginning”
"Make a game too generous and the challenge disappears. A game that isn't generous enough leads to frustration. Each option leads to player churn."
"If your game is not fun and not engaging to the audience, it won’t go far."
"Understanding the Player lifecycle means we understand how their perception of value changes over time and this introduces new opportunities to build ongoing and more sustainable value."
"Since gaming is showing such unprecedented growth numbers, all the world's investment capital is looking to games."