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Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

Static full-screen generate largest revenue share amongst casual games in the West News May 23rd, 2018

Static full-screen generate largest revenue share amongst casual games in the West

Appodeal surveyed a host of mobile casual games developers to look into monetisation trends

Space Ape's Fastlane: A growth engine fuelled with ads Comment & Opinion Apr 30th, 2018

Space Ape's Fastlane: A growth engine fuelled with ads

The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue

1 More rewarded ad conversions lead to higher user engagement, retention and spend News Apr 11th, 2018

More rewarded ad conversions lead to higher user engagement, retention and spend

Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results

One year on: Whatever happened to Gameloft? Data & Research Oct 4th, 2017

One year on: Whatever happened to Gameloft?

Vivendi’s revival on hold

Matomy on why mobile developers can look beyond IAPs to monetise their games Infographic May 10th, 2017

Matomy on why mobile developers can look beyond IAPs to monetise their games

Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion

Facebook is the most powerful tool for acquiring quality users, says AppsFlyer News Aug 10th, 2016

Facebook is the most powerful tool for acquiring quality users, says AppsFlyer

Releases latest AppsFlyer Performance Index

4 Slither.io is ripping up the download charts, but has it really only made $72,000? News May 20th, 2016

Slither.io is ripping up the download charts, but has it really only made $72,000?

So reckons Apptopia

How a running Sephora-branded campaign boosted Daily Celebrity Crossword's revenue by 79% Data & Research May 9th, 2016

How a running Sephora-branded campaign boosted Daily Celebrity Crossword's revenue by 79%

Matching demographics

Consumers say mobile advertising is a fair exchange for content and gaming experiences Data & Research Sep 24th, 2015

Consumers say mobile advertising is a fair exchange for content and gaming experiences

Millennial Media's Ollie Clamp serves up numbers

How Glu Mobile balances UA spend and in-game advertising revenue Chart of the Week Aug 19th, 2015

How Glu Mobile balances UA spend and in-game advertising revenue

Spend vs Save

How Heyzap's ad mediation boosted Crossy Road's ad revenue by 94% Chart of the Week Jun 4th, 2015

How Heyzap's ad mediation boosted Crossy Road's ad revenue by 94%

More is more

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention Chart of the Week May 21st, 2015

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention

Facebook still rules for reach, however

Video and Facebook still the most effective UA channels Chart of the Week May 12th, 2015

Video and Facebook still the most effective UA channels

AdColony marks the status quo

Is Facebook becoming a more expensive and less effective place to advertise mobile games? Chart of the Week Apr 14th, 2015

Is Facebook becoming a more expensive and less effective place to advertise mobile games?

CTRs down, CPCs up

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