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68% of mobile games devs find marketing more difficult following Apple ATT News Jun 6th, 2022

68% of mobile games devs find marketing more difficult following Apple ATT

Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year

Liftoff: playable ads are most "cost-effective" ad format News Apr 14th, 2022

Liftoff: playable ads are most "cost-effective" ad format

Analysis of over 200 million instals and 12.6 billion clicks

Anzu: 70% of US gamers respond well to in-game ads News Apr 13th, 2022

Anzu: 70% of US gamers respond well to in-game ads

Players value ad relevance and dislike being interupted

SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies Special Report Jan 28th, 2022

SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies

The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace

Anzu: 66% of UK gamers would welcome more ads in games News Jan 25th, 2022

Anzu: 66% of UK gamers would welcome more ads in games

70% are positive or neutral towards in-game ads

In-game ads expected to generate $14 billion by 2028 News Jan 6th, 2022

In-game ads expected to generate $14 billion by 2028

Key players include IronSource, EA, Anzu, and more

81% of media buyers plan in-game ad spending increase over next 12 months News Oct 13th, 2021

81% of media buyers plan in-game ad spending increase over next 12 months

Results of Admix survey of 400

as iOS uncertainty driving alternative Android stores Data & Research Jun 16th, 2021

iOS uncertainty driving alternative Android stores

Tenjin offers an explanation and support for advertisers shifting their budgets from iOS to Android alternatives

Mobile games ad revenue grew by 8% last year News Feb 25th, 2021

Mobile games ad revenue grew by 8% last year

First-day in-app purchases had an increase of more than 50%

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity News Dec 1st, 2020

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity

"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022 News Mar 23rd, 2020

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022

More than double the current number

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019 Data & Research Dec 23rd, 2019

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019

How in-game advertising shaped the free-to-play landscape over the last year

as The top global game advertisers in the US, Japan and South Korea for June 2019 News Jul 16th, 2019

The top global game advertisers in the US, Japan and South Korea for June 2019

SocialPeta data shows which games are generating the highest number of ad impressions

Redbox Mobile: Over 35s more likely to download apps via adverts News Jun 11th, 2019

Redbox Mobile: Over 35s more likely to download apps via adverts

55 per cent opted to install via paid advertisements

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

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