Advertising
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- Mobile Mavens [7]
News
Nov 16th, 2023
Ad networks down in 2023, with only four of the top 20 players showing an increase
News
Sep 28th, 2023
Meta owns all four of the top ad networks for mobile games in Q2 2023
Google Play hosted the most ad creatives, with Facebook leading the way
News
Aug 10th, 2023
In-app purchases are up on both iOS and Android
Tenjin’s latest report highlights a shift towards hybrid monetisation
News
Jun 21st, 2023
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
News
Jun 16th, 2023
48% of Gen Z-ers have at least four gaming apps downloaded
A new report by Fluent delves into the world of app downloads
Special Report
May 5th, 2023
More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise
News
May 1st, 2023
Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing
Data & Research
Apr 18th, 2023
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?