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Mobile games ad revenue grew by 8% last year News Feb 25th, 2021

Mobile games ad revenue grew by 8% last year

First-day in-app purchases had an increase of more than 50%

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity News Dec 1st, 2020

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity

"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022 News Mar 23rd, 2020

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022

More than double the current number

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019 Data & Research Dec 23rd, 2019

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019

How in-game advertising shaped the free-to-play landscape over the last year

as The top global game advertisers in the US, Japan and South Korea for June 2019 News Jul 16th, 2019

The top global game advertisers in the US, Japan and South Korea for June 2019

SocialPeta data shows which games are generating the highest number of ad impressions

Redbox Mobile: Over 35s more likely to download apps via adverts News Jun 11th, 2019

Redbox Mobile: Over 35s more likely to download apps via adverts

55 per cent opted to install via paid advertisements

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

2019 is the year of performance programmatic buying - are you ready? Comment & Opinion Mar 13th, 2019

2019 is the year of performance programmatic buying - are you ready?

MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips

AppsFlyer claims the app ad market will hit $64 billion by 2020 News Dec 24th, 2018

AppsFlyer claims the app ad market will hit $64 billion by 2020

Ads market is set to grow 34 per cent annually on average between 2017 and 2020

Developer survey shows in-game ads are an increasingly lucrative monetisation option News Dec 19th, 2018

Developer survey shows in-game ads are an increasingly lucrative monetisation option

The number of games making a majority of revenue through in-game adverts has increased 29 per cent

In-app header bidding can increase ARPDAU by 30%, claims Appodeal News Oct 5th, 2018

In-app header bidding can increase ARPDAU by 30%, claims Appodeal

Participating app of the test also saw eCPM rise by 17 per cent

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up News Oct 2nd, 2018

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Apple Search Ads establishes itself as a mainstream player

Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

Static full-screen generate largest revenue share amongst casual games in the West News May 23rd, 2018

Static full-screen generate largest revenue share amongst casual games in the West

Appodeal surveyed a host of mobile casual games developers to look into monetisation trends

2 Space Ape's Fastlane: A growth engine fuelled with ads Comment & Opinion Apr 30th, 2018

Space Ape's Fastlane: A growth engine fuelled with ads

The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue

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