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Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019
How in-game advertising shaped the free-to-play landscape over the last year
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News
Jul 16th, 2019

The top global game advertisers in the US, Japan and South Korea for June 2019
SocialPeta data shows which games are generating the highest number of ad impressions

Facebook study: 57% of mobile developers say in-app ads can improve player retention
Users are six times more likely to make a purchase after seeing a playable ad

2019 is the year of performance programmatic buying - are you ready?

AppsFlyer claims the app ad market will hit $64 billion by 2020
Ads market is set to grow 34 per cent annually on average between 2017 and 2020

Developer survey shows in-game ads are an increasingly lucrative monetisation option
The number of games making a majority of revenue through in-game adverts has increased 29 per cent

In-app header bidding can increase ARPDAU by 30%, claims Appodeal
Participating app of the test also saw eCPM rise by 17 per cent

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

Static full-screen generate largest revenue share amongst casual games in the West
Appodeal surveyed a host of mobile casual games developers to look into monetisation trends
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