Advertising

Article Types

2019 is the year of performance programmatic buying - are you ready? Comment & Opinion Mar 13th, 2019

2019 is the year of performance programmatic buying - are you ready?

MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips

AppsFlyer claims the app ad market will hit $64 billion by 2020 News Dec 24th, 2018

AppsFlyer claims the app ad market will hit $64 billion by 2020

Ads market is set to grow 34 per cent annually on average between 2017 and 2020

Developer survey shows in-game ads are an increasingly lucrative monetisation option News Dec 19th, 2018

Developer survey shows in-game ads are an increasingly lucrative monetisation option

The number of games making a majority of revenue through in-game adverts has increased 29 per cent

In-app header bidding can increase ARPDAU by 30%, claims Appodeal News Oct 5th, 2018

In-app header bidding can increase ARPDAU by 30%, claims Appodeal

Participating app of the test also saw eCPM rise by 17 per cent

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up News Oct 2nd, 2018

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Apple Search Ads establishes itself as a mainstream player

Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

Static full-screen generate largest revenue share amongst casual games in the West News May 23rd, 2018

Static full-screen generate largest revenue share amongst casual games in the West

Appodeal surveyed a host of mobile casual games developers to look into monetisation trends

1 Space Ape's Fastlane: A growth engine fuelled with ads Comment & Opinion Apr 30th, 2018

Space Ape's Fastlane: A growth engine fuelled with ads

The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue

2 More rewarded ad conversions lead to higher user engagement, retention and spend News Apr 11th, 2018

More rewarded ad conversions lead to higher user engagement, retention and spend

Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results

One year on: Whatever happened to Gameloft? Data & Research Oct 4th, 2017

One year on: Whatever happened to Gameloft?

Vivendi’s revival on hold

Matomy on why mobile developers can look beyond IAPs to monetise their games Infographic May 10th, 2017

Matomy on why mobile developers can look beyond IAPs to monetise their games

Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion

Facebook is the most powerful tool for acquiring quality users, says AppsFlyer News Aug 10th, 2016

Facebook is the most powerful tool for acquiring quality users, says AppsFlyer

Releases latest AppsFlyer Performance Index

4 Slither.io is ripping up the download charts, but has it really only made $72,000? News May 20th, 2016

Slither.io is ripping up the download charts, but has it really only made $72,000?

So reckons Apptopia

How a running Sephora-branded campaign boosted Daily Celebrity Crossword's revenue by 79% Data & Research May 9th, 2016

How a running Sephora-branded campaign boosted Daily Celebrity Crossword's revenue by 79%

Matching demographics

Consumers say mobile advertising is a fair exchange for content and gaming experiences Data & Research Sep 24th, 2015

Consumers say mobile advertising is a fair exchange for content and gaming experiences

Millennial Media's Ollie Clamp serves up numbers

1 2