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Catch up on our Death of the IDFA RoundTable discussion News Jul 29th, 2020

Catch up on our Death of the IDFA RoundTable discussion

Full video available now on YouTube

1 Interview: How AudioMob is shaking up the rewarded ads space with its audio offerings Interview Jul 23rd, 2020

Interview: How AudioMob is shaking up the rewarded ads space with its audio offerings

Christian Facey and Wilfrid Obeng discuss the company's approach to ads and its open beta

Admix cuts payment terms down to 14 days with new Turbo payments News Jul 23rd, 2020

Admix cuts payment terms down to 14 days with new Turbo payments

Those on 90-day terms to receive a better revenue share at the cost of having to wait longer

Impacts of iOS 14 IDFA changes on app monetization Comment & Opinion Jul 22nd, 2020

Impacts of iOS 14 IDFA changes on app monetization

TapResearch dude Brian Larson digs into the changes that are coming

Rewarded Audio: More monetising opportunities than Rewarded Video - with none of the interruptions Comment & Opinion Jul 16th, 2020

Rewarded Audio: More monetising opportunities than Rewarded Video - with none of the interruptions

AudioMob co-founder and CEO Christian Facey explains why this latest ad format is showing rapid popularity amongst game developers and players alike

AudioMob's rewarded audio ad platform enters open beta News Jul 16th, 2020

AudioMob's rewarded audio ad platform enters open beta

Already a waitlist to get involved

Entravision hires Stephen Chung as its new chief revenue officer Job News Jul 14th, 2020

Entravision hires Stephen Chung as its new chief revenue officer

"I'm thrilled to join Entravision and help extend the company's global market position"

Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it Comment & Opinion Jul 13th, 2020

Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it

Adverty CEO, Niklas Bakos, outlines how to lead in this space, and why in-game advertising ought to surge post-pandemic

AudioMob teams up with Targetspot for in-game audio ads News Jul 10th, 2020

AudioMob teams up with Targetspot for in-game audio ads

"Rewarded audio advertising is an $18 billion opportunity in the US alone"

California Consumer Privacy Act shatters attributable mobile advertising rates News Jul 9th, 2020

California Consumer Privacy Act shatters attributable mobile advertising rates

Data from Consumer Acquisition

What Apple killing the IDFA means for mobile marketing Comment & Opinion Jul 3rd, 2020

What Apple killing the IDFA means for mobile marketing

An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA

Anzu teams up with League-M to bring its in-game ads platform to European brands News Jul 1st, 2020

Anzu teams up with League-M to bring its in-game ads platform to European brands

"Anzu is committed to introducing cutting-edge solutions to European advertisers"

as Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan News Jun 22nd, 2020

Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan

"The Japanese gaming market is bigger and more advanced than ever before"

Facebook Gaming adds fan subscriptions and live ads for its content creators News Jun 16th, 2020

Facebook Gaming adds fan subscriptions and live ads for its content creators

Creators need at least 250 weekly viewers

AudioMob on the art and opportunity of betas Comment & Opinion Jun 8th, 2020

AudioMob on the art and opportunity of betas

CEO Christian Facey explains

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