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Anzu forms partnership with addressable media firm aMVG News Jan 26th, 2021

Anzu forms partnership with addressable media firm aMVG

"As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times"

2021 opportunities for growth-minded game publishers Feature Jan 21st, 2021

2021 opportunities for growth-minded game publishers

As IDFA shakes up the advertising world, Facebook Audience Network offers insight on how to keep revenues flowing

How Voodoo is driving creativity and innovation in the creation of mobile game ads Feature Jan 13th, 2021

How Voodoo is driving creativity and innovation in the creation of mobile game ads

Voodoo creative marketing manager weighs in how to craft in-game ads that resonate with your users

Fyber experiences best ever Q4 as it grosses $108.2 million News Jan 13th, 2021

Fyber experiences best ever Q4 as it grosses $108.2 million

“2020 brought about unique challenges and significant uncertainty, and Fyber’s success in navigating these challenges is a true testament of the resilience and diversity of our business"

AdInMo welcomes new COO and VP of engineering Job News Jan 12th, 2021

AdInMo welcomes new COO and VP of engineering

"We're delighted that Joanne and Kon have joined our team at this key growth period for AdInMo"

IronSource snaps up ad quality measurement platform SOOMLA News Jan 11th, 2021

IronSource snaps up ad quality measurement platform SOOMLA

"SOOMLA is the ideal fit to continue delivering on ironSource's commitment to create the best business infrastructure for developers"

Mindworks releases new version of self-service ad platform Playturbo News Dec 11th, 2020

Mindworks releases new version of self-service ad platform Playturbo

"Industry demand for playable ads is growing at an immense rate"

Tappx's headcount has grown by 60% since March 2020 Job News Dec 2nd, 2020

Tappx's headcount has grown by 60% since March 2020

“Tappx is delighted that its business model, consultative service and proprietary technologies have been in steady demand since the start of the coronavirus pandemic"

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity News Dec 1st, 2020

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity

"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"

Fyber sees 94 per cent year-on-year growth in Q3 News Nov 26th, 2020

Fyber sees 94 per cent year-on-year growth in Q3

"We will continue to focus our efforts in this direction and expect further growth in the share of revenue from video advertising"

Kwalee will utilise AdInMo's advertising platform for Off The Rails 3D News Nov 19th, 2020

Kwalee will utilise AdInMo's advertising platform for Off The Rails 3D

"It's the ideal title with which to explore the potential of integrated in-game advertising with AdInMo, from both player experience and monetisation standpoints"

PGC Digital: The importance of automated app ads with Facebook Gaming News Nov 9th, 2020

PGC Digital: The importance of automated app ads with Facebook Gaming

Facebook Gaming's Finbarr O'Mahony spoke about the benefits

Luna Labs launches starter and pro models for its Playable and Replay services News Nov 6th, 2020

Luna Labs launches starter and pro models for its Playable and Replay services

They cost $500 and $2,000 per month respectively

Ogury releases a non-fullscreen ad option known as thumbnail ad for mobile devices News Oct 29th, 2020

Ogury releases a non-fullscreen ad option known as thumbnail ad for mobile devices

“We’re passionate about this new ad format for its non-intrusive, user-friendly nature and ability to increase user retention"

Anzu partners with Virtuverse for non-intrusive in-game ads News Oct 27th, 2020

Anzu partners with Virtuverse for non-intrusive in-game ads

"Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers"

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