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1 In-app purchases come to Facebook Instant Games News May 1st, 2018

In-app purchases come to Facebook Instant Games

But monetisation through Google Play will smaller less returns for developers

1 Ads generate majority of $270k revenue for Finnish indie Part Time Monkey's Silly Walks News Apr 30th, 2018

Ads generate majority of $270k revenue for Finnish indie Part Time Monkey's Silly Walks

Unity Ads-driven earnings made up 97 per cent of all revenue

Space Ape's Fastlane: A growth engine fuelled with ads Comment & Opinion Apr 30th, 2018

Space Ape's Fastlane: A growth engine fuelled with ads

The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue

Recruitment drive at ad sales firm Venatus draws in 10 new staff Job News Apr 25th, 2018

Recruitment drive at ad sales firm Venatus draws in 10 new staff

The company increased revenue 50 per cent year-on-year in 2017

Chinese ads firm PapayaMobile opens London office to extend European reach Interview Apr 25th, 2018

Chinese ads firm PapayaMobile opens London office to extend European reach

CEO Si Shen discusses the big move and future plans

Vungle brings its video ads platform to Samsung Galaxy Apps Store News Apr 25th, 2018

Vungle brings its video ads platform to Samsung Galaxy Apps Store

The initial rollout will be in the US and South Korea

1 New mobile ad tech firm WeQ secures $50 million to challenge Facebook and Google ‘duopoly’ News Apr 24th, 2018

New mobile ad tech firm WeQ secures $50 million to challenge Facebook and Google ‘duopoly’

Claims exclusive global publishing network and machine learning can support UA campaigns

Facebook tests playable ads on news feed News Apr 20th, 2018

Facebook tests playable ads on news feed

Audience Network release planned for later this year

Guns of Boom partners with Machete actor Danny Trejo for special event and promotions News Apr 18th, 2018

Guns of Boom partners with Machete actor Danny Trejo for special event and promotions

Free-for-all battle mode introduced featuring actor's likeness and voice acting

Games publishers reprimanded over penis extender ad News Apr 18th, 2018

Games publishers reprimanded over penis extender ad

Zynga, Ketchapp and Wish warned over inappropriate ads by UK's Advertising Standards Authority

Mobile ad tech firm AppOnboard secures $15 million investment News Apr 17th, 2018

Mobile ad tech firm AppOnboard secures $15 million investment

Total funding raised to date stands at $20 million

1 More rewarded ad conversions lead to higher user engagement, retention and spend News Apr 11th, 2018

More rewarded ad conversions lead to higher user engagement, retention and spend

Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results

AdColony cuts senior staff as it eyes profitability Job News Apr 9th, 2018

AdColony cuts senior staff as it eyes profitability

Further redundancies at mobile ads firm

SuperAwesome’s Dylan Collins on building a flourishing kidtech platform in a zero data world Interview Apr 5th, 2018

SuperAwesome’s Dylan Collins on building a flourishing kidtech platform in a zero data world

Embracing COPPA and GDPR-K

Gameloft Advertising Solutions’ long-term bets for future growth Interview Apr 4th, 2018

Gameloft Advertising Solutions’ long-term bets for future growth

Alexandre Tan on meeting brand and player needs

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