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How hyper-casual games use network effects to supercharge growth Comment & Opinion Apr 25th, 2019

How hyper-casual games use network effects to supercharge growth

Tenjin CEO Christopher Farm discusses the attention economy and how publishers attract returning users

PepsiCo planned space campaign against "unjustified prejudices" towards gamers News Apr 16th, 2019

PepsiCo planned space campaign against "unjustified prejudices" towards gamers

Part of a push to promote new Russian energy drink

Brawl With The Stars brings Stranger Things to Supercell's arena fighter News Apr 15th, 2019

Brawl With The Stars brings Stranger Things to Supercell's arena fighter

Brawl Stars bets on fan favourites in a new show hosted by mobile esports influencer Chief Pat

Gameloft partners with PubMatic for in-game ads News Apr 11th, 2019

Gameloft partners with PubMatic for in-game ads

French publisher has an audience of 114 million monthly users across its portfolio

IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO News Apr 10th, 2019

IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO

Big year ahead for the ad tech firm

Snapchat to launch the Snap Audience Network for third-party apps News Apr 5th, 2019

Snapchat to launch the Snap Audience Network for third-party apps

Set to launch in the coming months

as Mobvista revenue from programmatic advertising grew 99 per cent in the wake of its IPO News Apr 2nd, 2019

Mobvista revenue from programmatic advertising grew 99 per cent in the wake of its IPO

Ad tech platform reports a 38.9 per cent annual increase in total revenue, hitting $435 million

Lab Cave’s birthday present to its customers is a new Advertising Mediation for Apps tool News Apr 1st, 2019

Lab Cave’s birthday present to its customers is a new Advertising Mediation for Apps tool

Firm claims to offer unbiased, impartial way to mediate ads for mobile apps

as Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game Comment & Opinion Mar 26th, 2019

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game

High definition images offer an eye-catching solution to getting user attention

How automated reports helped Futureplay and Webedia improve ad monetisation Comment & Opinion Mar 18th, 2019

How automated reports helped Futureplay and Webedia improve ad monetisation

Why developers are turning away from manual admin to focus on deeper insights and strategy

Google introduces new ad campaign tools aimed at re-engaging lapsed players News Mar 14th, 2019

Google introduces new ad campaign tools aimed at re-engaging lapsed players

App Campaigns for engagement and smart segregation look to hone your advertising efforts

AppOnboard Studio is a new codeless toolkit for creating app demos News Mar 14th, 2019

AppOnboard Studio is a new codeless toolkit for creating app demos

“Our easy to use tool-set completely eliminates all barriers of entry to app development"

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads News Mar 14th, 2019

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads

Solution designed to help optimise user acquisition campaigns

2019 is the year of performance programmatic buying - are you ready? Comment & Opinion Mar 13th, 2019

2019 is the year of performance programmatic buying - are you ready?

MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips

as Animoca Brands agrees $8.9m deal to resell iClick advertising inventory News Mar 12th, 2019

Animoca Brands agrees $8.9m deal to resell iClick advertising inventory

“This deal with Vigame is an important first step in our broader partnership with iClick”

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