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AppsFlyer claims the app ad market will hit $64 billion by 2020 News Dec 24th, 2018

AppsFlyer claims the app ad market will hit $64 billion by 2020

Ads market is set to grow 34 per cent annually on average between 2017 and 2020

Developer survey shows in-game ads are an increasingly lucrative monetisation option News Dec 19th, 2018

Developer survey shows in-game ads are an increasingly lucrative monetisation option

The number of games making a majority of revenue through in-game adverts has increased 29 per cent

Tapjoy acquires ad mediation and app monetisation platform Tapdaq News Nov 20th, 2018

Tapjoy acquires ad mediation and app monetisation platform Tapdaq

Tapdaq by Tapjoy will team up with its new owner’s London office to work on its Maximum Impact Platform

Key stats a year after Google moved exclusively to Universal App Campaigns News Nov 8th, 2018

Key stats a year after Google moved exclusively to Universal App Campaigns

One billion video installs on UAC over the last 12 months

Tappx hires Spanish advertising veteran José Pacheco to expand into digital TV and audio advertising Job News Nov 6th, 2018

Tappx hires Spanish advertising veteran José Pacheco to expand into digital TV and audio advertising

Ad tech company hopes Pacheco hire will help it grow into new digital advertising markets

as Facebook marketing partner ZingFront aims to be a key ad creative player in global markets Comment & Opinion Nov 6th, 2018

Facebook marketing partner ZingFront aims to be a key ad creative player in global markets

A look at the company's SocialPeta and UnrealFront products

IronSource launches new bug testing tool for playable ads News Oct 23rd, 2018

IronSource launches new bug testing tool for playable ads

Recommends solutions to fix potential issues

Unity Ads SDK 3.0 features personalised placements, AR and banner ads News Oct 22nd, 2018

Unity Ads SDK 3.0 features personalised placements, AR and banner ads

Personalised placements uses machine learning to decide between an ad or IAP promotion

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together News Oct 8th, 2018

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together

HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large

In-app header bidding can increase ARPDAU by 30%, claims Appodeal News Oct 5th, 2018

In-app header bidding can increase ARPDAU by 30%, claims Appodeal

Participating app of the test also saw eCPM rise by 17 per cent

Games publisher Jam City wants to get US voters mobilised for the midterm elections News Oct 3rd, 2018

Games publisher Jam City wants to get US voters mobilised for the midterm elections

Happy or unhappy with the state of the country? Then you need to vote

IronSource unveils new tool to measure ad revenue sources News Oct 3rd, 2018

IronSource unveils new tool to measure ad revenue sources

User Ad Revenue tool tracks which marketing channel user came from to help developers identify the top performing networks

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up News Oct 2nd, 2018

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Apple Search Ads establishes itself as a mainstream player

Ad tech outfit Tappx names Fernando Saiz as chief marketing officer Job News Sep 28th, 2018

Ad tech outfit Tappx names Fernando Saiz as chief marketing officer

Promoted from head of growth

Chocolate's Unified Auction resolves in-app header bidding conundrum Comment & Opinion Sep 26th, 2018

Chocolate's Unified Auction resolves in-app header bidding conundrum

How Universal Auction can help developers make more money from ads by surfacing higher bids

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