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The mobile games industry glossary Feature Jun 23rd, 2022

The mobile games industry glossary

A living A-Z of mobile games industry terms you should know

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out Comment & Opinion Jun 22nd, 2022

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

Mobile gaming audio tech startup Odeeo receives $9 million, becomes DAX’s sales partner News Jun 14th, 2022

Mobile gaming audio tech startup Odeeo receives $9 million, becomes DAX’s sales partner

Odeeo co-founder Amit Monheit speaks with PocketGamer.biz on the unrealised potential of the mobile games industry for advertisers

How Royal Match draws on the ad legacy of Homescapes Comment & Opinion Jun 8th, 2022

How Royal Match draws on the ad legacy of Homescapes

Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre

68% of mobile games devs find marketing more difficult following Apple ATT News Jun 6th, 2022

68% of mobile games devs find marketing more difficult following Apple ATT

Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year

Should you use a countdown – or Pokémon – in your TikTok ads? Comment & Opinion May 25th, 2022

Should you use a countdown – or Pokémon – in your TikTok ads?

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

US to tighten advertising guidelines against “fake reviews” and manipulative advertiser behaviour News May 23rd, 2022

US to tighten advertising guidelines against “fake reviews” and manipulative advertiser behaviour

The US Federal Trade Commission (FTC) is seeking to strengthen its guidelines in an effort to stop advertisers from posting fake positive reviews and abusing social media platforms

Liniad Unleashes Playable Dashboard News May 23rd, 2022

Liniad Unleashes Playable Dashboard

New 'power dashboard' enables app marketers unlimited variations across all channels

Diversifying revenue: how Fingersoft strikes the right balance Interview Apr 20th, 2022

Diversifying revenue: how Fingersoft strikes the right balance

Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise

Liftoff: playable ads are most "cost-effective" ad format News Apr 14th, 2022

Liftoff: playable ads are most "cost-effective" ad format

Analysis of over 200 million instals and 12.6 billion clicks

Anzu: 70% of US gamers respond well to in-game ads News Apr 13th, 2022

Anzu: 70% of US gamers respond well to in-game ads

Players value ad relevance and dislike being interupted

ironSource launches Luna Search Ads to tackle App Store ad campaigns News Apr 13th, 2022

ironSource launches Luna Search Ads to tackle App Store ad campaigns

Allows marketers to streamline and automate ad campaign creation

Playstack: one in four players click on charitable interactive billboard ads News Apr 12th, 2022

Playstack: one in four players click on charitable interactive billboard ads

Follows recent charity campaign to raise awareness for charity:water's 'Clean Water Pledge'

Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership Comment & Opinion Apr 11th, 2022

Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership

AudioMob looks at why the mobile studio famed for the quality of its games picked audio ads - and what it means for brands

Gadsme raises $8 million for non-intrusive ads, backed by Ubisoft News Apr 7th, 2022

Gadsme raises $8 million for non-intrusive ads, backed by Ubisoft

Will invest in "key people" to scale business operations

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