Advertising
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- The IAP Inspector [1]
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- Week that was [3]
- Deal [5]
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- Profile [7]
- Mobile Mavens [7]
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Comment & Opinion
Nov 6th, 2018
Facebook marketing partner ZingFront aims to be a key ad creative player in global markets
News
Oct 22nd, 2018
Unity Ads SDK 3.0 features personalised placements, AR and banner ads
Personalised placements uses machine learning to decide between an ad or IAP promotion
News
Oct 8th, 2018
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
News
Oct 5th, 2018
In-app header bidding can increase ARPDAU by 30%, claims Appodeal
Participating app of the test also saw eCPM rise by 17 per cent
News
Oct 3rd, 2018
Games publisher Jam City wants to get US voters mobilised for the midterm elections
Happy or unhappy with the state of the country? Then you need to vote
News
Oct 2nd, 2018
Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up
Comment & Opinion
Sep 26th, 2018
Chocolate's Unified Auction resolves in-app header bidding conundrum
How Universal Auction can help developers make more money from ads by surfacing higher bids
News
Sep 6th, 2018
AppLovin acquires in-app header bidding company MAX Inc
Discoverability platform expands services to include the new header bidding solution
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Interview
Aug 22nd, 2018
Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud
News
Aug 21st, 2018
Ad network ironSource is now available on Google’s AdMob mediation platform
Developers using AdMob can now gain access to Ironsource’s existing marketplace