Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
Profile
Dec 18th, 2017
From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
Comment & Opinion
Dec 14th, 2017
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
News
Dec 13th, 2017
Tapjoy adds Custom Exchange Rates and Permanent Currency Sales to its advertising offerwall
Set different prices for different players, or drop prices for a limited time for everyone
News
Dec 11th, 2017
Advertising agency Pocket Media opens Tel Aviv office
Ex-Linicom Head of Video Alon Reichman named GM alongside video specialist Mor Goldring
News
Nov 16th, 2017
57% of mobile gamers are more likely to watch a rewarded video ad during the holiday season
Tapjoy explores the modern mobile gamer and their views on marketing during the holidays
News
Nov 16th, 2017
Bidalgo becomes Google's latest Premium Partner for Mobile Advertising
Working together on making Google's UACs accessible to all advertisers
Interview
Oct 26th, 2017
Futureplay on the lucrative potential of view-to-play games
CEO Jami Laes discusses how rewarded video ads can improve monetisation