Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
News
Jul 31st, 2017
Video ads are the top revenue generator behind IAPs
DIsplay and video ads make up half of mobile game publisher revenues
Comment & Opinion
Jul 28th, 2017
3 myths about playable ads
IronSource's Daniel Herman tackles some popular beliefs about the ad format
News
Jul 21st, 2017
Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers
Seriously, Jam City, Sega, Zeptolab and more now making use of the platform
News
Jun 22nd, 2017
80-20 rule applies to ad-based monetisation in mobile apps, report claims
SOOMLA's Mobile Monetisation study analyses ad impressions and revenue generation
Comment & Opinion
Jun 21st, 2017
What you don't know about the ads in your app will cost you millions of dollars
Interview
Jun 21st, 2017
Sega's plan to democratise retro gaming with Sega Forever on mobile
We speak to Sega Chief Marketing Officer Mike Evans about a new business built on ad revenues
News
Jun 19th, 2017