Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
News
Feb 8th, 2017
Facebook Ads deliver the highest ROI across both Android and iOS
Singular indexes the top advertisers in terms of return on investment
News
Feb 6th, 2017
Mobile Strike, Evony - The King's Return and World of Tanks get big money Super Bowl ads
Interview
Feb 2nd, 2017
What advertisers can learn from Magmic’s neuroscience study into player habits
Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads
Comment & Opinion
Jan 25th, 2017
Game changer: Woobi’s in-game programmatic platform
Woobi CEO Chaya Soggot discusses why brands can be big business in games
Interview
Jan 23rd, 2017
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Comment & Opinion
Jan 12th, 2017
Rewarded videos: Not only a games’ game
Why non-competing app advertisers should become a default choice to game publishers