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6 Apple is fast becoming the faceless giant developers love to hate Stateside Jun 12th, 2014

Apple is fast becoming the faceless giant developers love to hate

Life not so rosy inside the walled garden

1 Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing News Jun 9th, 2014

Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing

Also randomising MAC address

InMobi on the break with banner ads and its native revolution Feature Jun 6th, 2014

InMobi on the break with banner ads and its native revolution

Time to take control

Advertising technology deathmatch: Network vs Mediation vs. Exchange Feature Jun 5th, 2014

Advertising technology deathmatch: Network vs Mediation vs. Exchange

It's a fight for top dollar says Rob Weber

NDP Media insists that Big Data is critical for mobile app promotion Feature Jun 4th, 2014

NDP Media insists that Big Data is critical for mobile app promotion

The speed of your data will give you your profits

1 AdColony nabs former iAd exec to kickstart global growth Job News May 30th, 2014

AdColony nabs former iAd exec to kickstart global growth

Megan Sullivan appointment follows European expansion

NativeX launches customisable native mobile ad exchange for F2P games News May 28th, 2014

NativeX launches customisable native mobile ad exchange for F2P games

Extracting maximum value

Lootsie's SDK lets you turn achievements into real-world rewards News May 23rd, 2014

Lootsie's SDK lets you turn achievements into real-world rewards

Breaking the fourth wall

Vungle looks to triple staff in 2014; appoints Ville Heijari to head Europe Job News May 19th, 2014

Vungle looks to triple staff in 2014; appoints Ville Heijari to head Europe

Video ad outfit on the rise

Trying to optimise ad revenue? Look beyond eCPM Comment & Opinion May 14th, 2014

Trying to optimise ad revenue? Look beyond eCPM

Or else you're only looking at half of the picture

1 Added flexibility with Flurry's mobile video ads gives Pocket Gems a 5x boost News May 12th, 2014

Added flexibility with Flurry's mobile video ads gives Pocket Gems a 5x boost

Non/skippable options are key

1 as AppFlood sees Q1 2014 traffic up 46% but ad spend is up 62% Special Report Apr 29th, 2014

AppFlood sees Q1 2014 traffic up 46% but ad spend is up 62%

Android network extends reach

Vungle looks to reboot mobile video ads with Vungle Exchange Interview Apr 25th, 2014

Vungle looks to reboot mobile video ads with Vungle Exchange

It only takes 15 seconds to make a statement

AppsFire on Brichter-San, its new pull-to-refresh ad solution Interview Apr 25th, 2014

AppsFire on Brichter-San, its new pull-to-refresh ad solution

'Banners are dead. They just don’t know it yet'

2 Why you need to be thinking about TV ads for your mobile game Comment & Opinion Apr 22nd, 2014

Why you need to be thinking about TV ads for your mobile game

Motility Ads' Josh Rinsky is switched on

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