Advertising
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News
May 1st, 2023
Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing
News
Apr 27th, 2023
Activision Blizzard Q1 2023 financials show another record quarter for King
The mobile division of the trifecta continues to perform well
Data & Research
Apr 18th, 2023
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?
News
Apr 5th, 2023
ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration
News
Mar 30th, 2023
Roblox’s new advertising preempts legislation but still sees criticism
Although the new moves have been praised, some argue more is to be done
Interview
Mar 30th, 2023
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games
News
Mar 24th, 2023
Mobvista launches new XMP platform for cross-channel monitoring
The dashboard lets developers track multiple analytics for their campaigns
News
Mar 15th, 2023
Spotlight becomes Gamelight
Game marketing platform Spotlight rebrands as Gamelight as growth continues