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as AppLift India on making the most of your paid advertising News Sep 7th, 2015

AppLift India on making the most of your paid advertising

More bang for your buck

as Can you use post-call ads to boost revenue and retention? News Aug 28th, 2015

Can you use post-call ads to boost revenue and retention?

Power of voice

as How to advertise to the Indian market News Aug 25th, 2015

How to advertise to the Indian market

Locally grown knowledge

as How best to monetise freemium gamers, according to Google News Aug 20th, 2015

How best to monetise freemium gamers, according to Google

IAPs are not the only way

How Glu Mobile balances UA spend and in-game advertising revenue Chart of the Week Aug 19th, 2015

How Glu Mobile balances UA spend and in-game advertising revenue

Spend vs Save

With advertising already 19% of sales, Zynga is building out its own PMP to attract big brand dollars News Aug 14th, 2015

With advertising already 19% of sales, Zynga is building out its own PMP to attract big brand dollars

Sticky eyeballs

StartApp creates interactive mobile ads controlled by gyroscopes News Aug 4th, 2015

StartApp creates interactive mobile ads controlled by gyroscopes

Platform launches first 360-degree app adverts.

deltaDNA SmartAds increases in-game ad revenue by 300% News Jul 27th, 2015

deltaDNA SmartAds increases in-game ad revenue by 300%

Breaking the IAP vs advertising dichotomy

HyprMX's Dan Laughlin on bringing big brand advertising to mobile games News Jul 22nd, 2015

HyprMX's Dan Laughlin on bringing big brand advertising to mobile games

Into the mainstream

You can't be lazy about monetisation, says Unity Ads' Mickey Maher News Jul 22nd, 2015

You can't be lazy about monetisation, says Unity Ads' Mickey Maher

Not an add-in extra

Appodeal's Pavel Golubev on the future of mobile advertising News Jul 21st, 2015

Appodeal's Pavel Golubev on the future of mobile advertising

A deal just for you

glispa gNative ad platform accesses half the world's smartphone users News Jul 15th, 2015

glispa gNative ad platform accesses half the world's smartphone users

New native ad platform comes out of Beta

Ad campaign pushes 600,000 players of Google's location game Ingress to visit AXA insurance offices News Jul 8th, 2015

Ad campaign pushes 600,000 players of Google's location game Ingress to visit AXA insurance offices

Click and collect

How to monetize your users without alienating them Comment & Opinion Jun 26th, 2015

How to monetize your users without alienating them

AerServ CEO Josh Speyer on maintaining a dialogue

Why Helsinki start-up Futureplay is going ad-first but not ad-only Interview Jun 24th, 2015

Why Helsinki start-up Futureplay is going ad-first but not ad-only

Jami Laes on combining ad revenues with IAP

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