Advertising
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News
Sep 14th, 2022
August’s top advertisers on OTT services in the US revealed
Hulu was the most popular service for advertisers, while back-to-school creatives dominated content
News
Sep 12th, 2022
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
News
Sep 12th, 2022
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
News
Sep 9th, 2022
Gadsme branching into audio ads
Gadsme is expanding its advertising business in a world first
as
News
Sep 9th, 2022
Uma Musume Pretty Derby raced into July’s charts
Stumble Guys unseated Subway Surfers as the month’s most downloaded iOS title
News
Sep 8th, 2022
Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements"
Liftoff's growth senior manager breaks down the best practices of app monetisation
as
Comment & Opinion
Sep 5th, 2022
How to build a winning ad strategy through creative testing
LifeStreet CEO Levi Matkins on how to create the best ads possible
News
Aug 25th, 2022
Zynga teams up with Maybelline for in-game advertising
Maybelline becomes the first beauty brand to enter the hypercasual market
Comment & Opinion
Aug 24th, 2022
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition