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London , UK
Las Vegals, USA
Total Active App (currently available for download): 4,822,632
Total Inactive Apps (no longer available for download): 213,765
Total Apps Seen in US App Store: 5,036,397
Number of Active Publishers in the US App Store: 1,401,877
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Moloco's VP of Sales for EMEA, William Melzer explores demand-side platforms in mobile advertising and how developers can use them to achieve their 'ultimate KPIs'
F2P regulations, off-trend games, and raising investment in your studio among hundreds of topics
"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"
"it may be true that cryptocurrencies are a temporary hype, but we don’t think that the underlying technology itself is a fad"
How short game trials can grab new users
Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend
The fledgling studio invite us in for a chat