Advertising

Article Types

Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms Profile Mar 4th, 2022

Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms

Moloco's VP of Sales for EMEA, William Melzer explores demand-side platforms in mobile advertising and how developers can use them to achieve their 'ultimate KPIs'

Can't make PG Connects London? Check out what our speakers have been discussing Profile Feb 15th, 2022

Can't make PG Connects London? Check out what our speakers have been discussing

F2P regulations, off-trend games, and raising investment in your studio among hundreds of topics

as IronSource's Sandra Schneider on using ads to improve retention and monetisation Interview Dec 12th, 2019

IronSource's Sandra Schneider on using ads to improve retention and monetisation

"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"

as Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud Interview Aug 22nd, 2018

Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud

"it may be true that cryptocurrencies are a temporary hype, but we don’t think that the underlying technology itself is a fad"

as How Synative’s streaming tech aims to fix mobile’s UA challenges through playables Profile Mar 19th, 2018

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables

How short game trials can grab new users

From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology Profile Dec 18th, 2017

From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology

Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend

How a YOLO attitude helped Dumpling Design's Dashy Crashy hit a million downloads over a weekend Feature Jan 7th, 2016

How a YOLO attitude helped Dumpling Design's Dashy Crashy hit a million downloads over a weekend

The fledgling studio invite us in for a chat

1