Marketing

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Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2) Feature Sep 28th, 2023

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2)

In part two of this deep dive we hear about the challenges of building browser based games, transmedia marketing and the rewards of cross-platform

How combining UA and ASO learnings can enhance store performance Feature May 3rd, 2023

How combining UA and ASO learnings can enhance store performance

UA and ASO play an important part of a mobile app strategy so why not combine the efforts of both, asks Gameloft's Claudia Trujillo

Take control of your user acquisition campaigns - a masterclass with Bango News Apr 28th, 2023

Take control of your user acquisition campaigns - a masterclass with Bango

As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts

What's next for hypercasual marketing in 2023? Feature Apr 21st, 2023

What's next for hypercasual marketing in 2023?

Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead

Nexters’ head of marketing Anton Yakovlev on misleading advertising Interview Apr 10th, 2023

Nexters’ head of marketing Anton Yakovlev on misleading advertising

We spoke to Yakovlev following a recent study the company carried out examining the world of advertising

How to form a successful influencer marketing strategy in 2023 Feature Jan 25th, 2023

How to form a successful influencer marketing strategy in 2023

The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results

Bytro's David Westerman Talks TikTok Feature Jun 28th, 2021

Bytro's David Westerman Talks TikTok

Everything you ever wanted to know about marketing on TikTok but didn't know to ask

How mobile game developers are using football sponsorship to reach new audiences Feature May 25th, 2021

How mobile game developers are using football sponsorship to reach new audiences

SportQuake explores the ongoing evolution of the beautiful game

How Voodoo is driving creativity and innovation in the creation of mobile game ads Feature Jan 13th, 2021

How Voodoo is driving creativity and innovation in the creation of mobile game ads

Voodoo creative marketing manager weighs in how to craft in-game ads that resonate with your users

User acquisition for beginners: A checklist Marketing May 21st, 2019

User acquisition for beginners: A checklist

How to put together your marketing campaign and what to consider

Case study: How Miniclip used Snapchat to market Football Strike Feature Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

5 things we learned about influencers, hyper-casual and esports at the Beyond Games Mini-Summit Feature Jun 28th, 2018

5 things we learned about influencers, hyper-casual and esports at the Beyond Games Mini-Summit

Leading industry experts deal out their knowledge and advice

9 growth hacking tips to boost your mobile game's success Feature Oct 15th, 2014

9 growth hacking tips to boost your mobile game's success

Pascal Clarysse provide guerilla tactics

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