Marketing
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News
Mar 18th, 2024
Analytics firm Sensor Tower has just bought rival, Data.ai
The move essentially gives Sensor Tower a clean sweep in the app analytics space
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
News
Jan 11th, 2024
Pocket Gamer Connects London: The Audience Accelerator and Marketing Mavens tracks
News
Dec 6th, 2023
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
News
Nov 29th, 2023
Supercell's marketing head Iwo Zakowski: "We need to make our games f**king famous and become part of pop culture"
News
Nov 15th, 2023
Supercell opens up Creator Program to up-and-coming influencers
Finnish developer lowers the threshold for Creator Academy access
News
Oct 31st, 2023
Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee
News
Oct 16th, 2023
78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them
Interview
Aug 30th, 2023
AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023
News
Aug 10th, 2023
Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights
The companies are combining forces in order to better serve their clients
News
May 24th, 2023
Xsolla increases community engagement with Xsolla Drops
The campaign-based tool helps developers accelerate user acquisition and retain current players