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Tilting Point revenue quintupled to $45 million in 2018
Company president Samir El Agili discusses the philosophy behind the company's explosive growth
How marketing can be baked into game design
"You can't spell marketing without design," says Those Awesome Guys founder
43% of influencers paid to do a sponsored video for a game will do it again for free
The cost of running an influencer marketing campaign on streaming channels
A 24-hour campaign over 100 channels could cost around $60,000
Update: EA's latest layoffs include the closure of its offices in Japan and Russia
Publisher vows to help newly-redundant staff find new roles in the local games industry
Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game
High definition images offer an eye-catching solution to getting user attention
Bidalgo expands into UK with new London office
Former managing director of mobile ad tech company YOC Oliver Gold heads up branch
PlayStack’s new mobile game Dig That Gold gives away real 24k gold bars to players
Google introduces new ad campaign tools aimed at re-engaging lapsed players
App Campaigns for engagement and smart segregation look to hone your advertising efforts
WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok
Led by former Live.me senior director Elena Kutsopal and Playcom chief sales officer Olga Wese
THQ Nordic hosts AMA on infamous message board 8chan then clarifies it "does not condone child pornography"
PR and marketing director Philipp Brock claims to have no knowledge of site's history