Marketing
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News
Dec 24th, 2018
IronSource launches ROAS Optimiser tool
Solution aims to help user acquisition managers automatically bid on dynamic cost-per-install rates
News
Dec 21st, 2018
Keywords acquires marketing services outfit Sunny Side Up for $4.3m
Clients for Quebec City outfit include Ubisoft, EA and Eidos
News
Dec 13th, 2018
Report: There's been an 80 per cent rise in Western game installs in East Asia
Research from Appsflyer shows a market dominated by midcore and strategy games
as
News
Nov 12th, 2018
Tencent culls games marketing budget as China’s freeze on the industry continues
Publisher plays conservatively as the block on new game approvals continues
News
Oct 22nd, 2018
Unity Ads SDK 3.0 features personalised placements, AR and banner ads
Personalised placements uses machine learning to decide between an ad or IAP promotion
News
Oct 22nd, 2018
Tenjin named Snapchat mobile measurement partner
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
News
Oct 19th, 2018
Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue
Mobile attribution and analytics company is reporting 100 per cent growth every 12 months
News
Oct 8th, 2018
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
News
Oct 4th, 2018
Digital marketing outfit Jellyfish knuckles down on app space with ASO Co purchase
News
Oct 3rd, 2018
Applift rebrands to focus on UA and retargeting
Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo