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EA introduces tighter transparency rules on its influencer campaigns News Nov 17th, 2016

EA introduces tighter transparency rules on its influencer campaigns

Setting the standard for other developers

Jobs in Games: Gram Games' Kerem Alemdar on how to get a job as a user acquisition manager Interview Oct 17th, 2016

Jobs in Games: Gram Games' Kerem Alemdar on how to get a job as a user acquisition manager

The man behind Six! and 1010!'s UA campaigns shares career insights

18 million US iOS users have explicitly opted out of targeted advertising through Limit Ad Tracking News Oct 13th, 2016

18 million US iOS users have explicitly opted out of targeted advertising through Limit Ad Tracking

Less uptake in Asia than in the West

Halloween and Thanksgiving are just as important for mobile game marketers as Christmas News Oct 12th, 2016

Halloween and Thanksgiving are just as important for mobile game marketers as Christmas

So says AppsFlyer

Optimove aims to make marketing easier through automated Optibot News Oct 6th, 2016

Optimove aims to make marketing easier through automated Optibot

CRM optimisation bot will recommend new courses of action for marketers

as Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin News Sep 26th, 2016

Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin

US ad firm gets Chinese ownership

Customer marketing cloud Optimove closes $20 million growth funding round News Sep 14th, 2016

Customer marketing cloud Optimove closes $20 million growth funding round

Looks to hire aggressively in New York

7 in-game marketing mistakes that cost you money Comment & Opinion Sep 7th, 2016

7 in-game marketing mistakes that cost you money

Don't forget your profit margin

Developers need a marketing budget of "at least €75,000" to survive the indieappocalypse News Sep 6th, 2016

Developers need a marketing budget of "at least €75,000" to survive the indieappocalypse

Nick Parker on why game development is a business, not a hobby

as How Portable Marketing Co. can help market your mobile game in Asia Comment & Opinion Sep 5th, 2016

How Portable Marketing Co. can help market your mobile game in Asia

A look at the company's wide range of services

Seriously enlists actress Kate Walsh for new influencer campaign "Don't Download Best Fiends" News Sep 1st, 2016

Seriously enlists actress Kate Walsh for new influencer campaign "Don't Download Best Fiends"

Millennials love irony

UA expert Eric Seufert on his new challenge at marketing agency Heracles Interview Sep 1st, 2016

UA expert Eric Seufert on his new challenge at marketing agency Heracles

Weighing up in-house UA vs. life at Heracles

as AppsFlyer partners with Tencent to bring tracking service to Tencent Social Ads News Aug 31st, 2016

AppsFlyer partners with Tencent to bring tracking service to Tencent Social Ads

Track ad performance across WeChat and QQ

European Games Group looking to boost portfolio following several million Euro investment News Aug 16th, 2016

European Games Group looking to boost portfolio following several million Euro investment

Undisclosed additional capital from Ventech and Omnes Capital

How Facebook is tightly integrated into InnoGames’ UA campaigns Interview Aug 12th, 2016

How Facebook is tightly integrated into InnoGames’ UA campaigns

Uncovering users and adapting with new data

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