Marketing
Article Types
- All [61]
- Infographic [1]
- Special Report [1]
- Video [2]
- Mobile Mavens [4]
- Deal [4]
- Data & Research [4]
- Profile [4]
- Marketing [5]
- Feature [11]
- Job News [25]
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Interview
Mar 17th, 2020
Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US
Job News
Mar 5th, 2020
Behaviour Interactive names former Microsoft director David Reid as chief marketing officer
"The company has a tremendous pedigree built on decades of success"
Comment & Opinion
Jan 31st, 2020
Game of Phones: Why it's time for a smarter approach to mobile game app marketing
Mobile acquisition specialist Saikala Sultanova explains all
Comment & Opinion
Aug 29th, 2019
Futureplay: We blew our brand marketing budget on influencers
"It failed miserably. So we donated $10k to charity instead"
Interview
Aug 6th, 2019
Jobs in Games: Futureplay's Chris Wilson on going from food apps to marketing manager
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News
Jul 30th, 2019
Appier launches new marketing solution to re-engage mobile gamers
“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”
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Job News
Jun 5th, 2019
Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes
But does not touch on whether it will continue to support the game in Western markets
Marketing
May 21st, 2019
User acquisition for beginners: A checklist
How to put together your marketing campaign and what to consider