ATT

Article Types

Matej Lancaric shares his tough love UA strategies, ATT response and more News Jan 5th, 2023

Matej Lancaric shares his tough love UA strategies, ATT response and more

Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

How Apple’s ATT could end the current free-to-play gaming era Comment & Opinion Nov 30th, 2022

How Apple’s ATT could end the current free-to-play gaming era

Privacy changes continue to have significant consequences for many devs

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Comment & Opinion Apr 29th, 2022

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Web-based flows can navigate challenges imposed by ATT

Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration Interview Apr 11th, 2022

Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration

A whirlwind chat with Rovio CEO Alex Pelletier-Normand traverses the company’s brand strategy for Angry Birds, privacy changes, and Rovio’s blockchain development

Tenjin's Chris Farm on the impact of IDFA's removal to the rise of Axie Infinity Interview Dec 28th, 2021

Tenjin's Chris Farm on the impact of IDFA's removal to the rise of Axie Infinity

Tenjin's CEO on 2021's challenges and opportunity

Gameloft's ASO specialist Claudia Trujillo on Google Play policies and the thrill of mobile PvP Interview Dec 27th, 2021

Gameloft's ASO specialist Claudia Trujillo on Google Play policies and the thrill of mobile PvP

Gameloft's ASO specialist on 2021's challenges and opportunity

Digital Turbine's Mike Ng on consolidation in adtech and the ramifications of Epic vs. Apple Interview Dec 21st, 2021

Digital Turbine's Mike Ng on consolidation in adtech and the ramifications of Epic vs. Apple

Digital Turbine's CRO on 2021's challengers and opportunity

iOS 14.5 is live: Are you ready? Comment & Opinion Jun 4th, 2021

iOS 14.5 is live: Are you ready?

Bidalgo's Alon Tvina explains what to do

"The IDFApocalypse will force developers to rethink ad models," says AdInMo CEO Kristan Rivers Feature Jan 1st, 2021

"The IDFApocalypse will force developers to rethink ad models," says AdInMo CEO Kristan Rivers

As part of our 2020 in review series

Why are we bullish on contextual post-IDFA? Comment & Opinion Aug 4th, 2020

Why are we bullish on contextual post-IDFA?

Fyber president Offer Yehudai looks at what's coming once the IDFA finally dies

1