Adtech

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as Nazara acquires majority stake adtech firm Datawrkz News Jan 18th, 2022

Nazara acquires majority stake adtech firm Datawrkz

An initial 33%, with the option to acquire a further 22% by Q4 2023

Playstack launches Interact SDK for less interruptive mobile game ads News Dec 2nd, 2021

Playstack launches Interact SDK for less interruptive mobile game ads

Offers three methods of non-interruptive ad monetisation

Anzu adds David Cox as a strategic advisor Job News Nov 10th, 2021

Anzu adds David Cox as a strategic advisor

Ad platform strengthens team

AudioMob raises $14 million at $110 million valuation News Nov 9th, 2021

AudioMob raises $14 million at $110 million valuation

Will scale recently opened offices in London and Abu Dhabi

Admix raises $25 million to monetise the metaverse News Oct 26th, 2021

Admix raises $25 million to monetise the metaverse

Advertising tech is moving with the times

AppLovin purchases MoPub from Twitter for $1 billion cash News Oct 7th, 2021

AppLovin purchases MoPub from Twitter for $1 billion cash

Will integrate into existing mobile ad platform

Admix expands, hiring Stefan Adamczyk as VP of Global Partnerships Job News Sep 29th, 2021

Admix expands, hiring Stefan Adamczyk as VP of Global Partnerships

Ex-AdColony SVP moves on

Tappx acquires video generation and monetisation platform PlayOn Content News Sep 22nd, 2021

Tappx acquires video generation and monetisation platform PlayOn Content

Will expand operations outside of Spain and Latin America

Vungle and Liftoff merge to create end-to-end mobile adtech News Aug 24th, 2021

Vungle and Liftoff merge to create end-to-end mobile adtech

Consolidation upscales

BidShake optimises ad creative management News Jun 28th, 2021

BidShake optimises ad creative management

Creative Manager promises seamless cross-channel creative management and reporting

Moloco launches its personalised ad creative solution Dynamic Creative News Jun 17th, 2021

Moloco launches its personalised ad creative solution Dynamic Creative

Optimisation at scale

Vungle acquires JetFuel to boost influencer marketing News Jun 15th, 2021

Vungle acquires JetFuel to boost influencer marketing

This is the company's fourth deal in 12 months

IronSource boosts playable ads toolset, launching Luna Elements News Jun 10th, 2021

IronSource boosts playable ads toolset, launching Luna Elements

Integrates alongside Playable and Replay options

Voodoo acquires user-acquisition expert Bidshake News Jun 10th, 2021

Voodoo acquires user-acquisition expert Bidshake

Company launched in January 2020

Vungle's third big acquisition is cloud-based ad creative outfit TreSensa News May 19th, 2021

Vungle's third big acquisition is cloud-based ad creative outfit TreSensa

Building out a complete platform

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