Retention

Article Types

as How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

Analyse the flow

In-app messaging inspires 3.5 times higher retention Chart of the Week Jul 1st, 2015

In-app messaging inspires 3.5 times higher retention

But only a third use it

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention Chart of the Week May 21st, 2015

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention

Facebook still rules for reach, however

as Beating RPGs for retention, CCGs are ruling and saturating the Chinese mobile market Chart of the Week Dec 10th, 2014

Beating RPGs for retention, CCGs are ruling and saturating the Chinese mobile market

Trumping it

How TinyLoot increased Smash Bandits' retention 50% and doubled ARPU Chart of the Week Nov 25th, 2014

How TinyLoot increased Smash Bandits' retention 50% and doubled ARPU

Engaged players spend more

Why every developer should be looking to harness the power of push Chart of the Week Aug 20th, 2014

Why every developer should be looking to harness the power of push

Push and pull

Chart of the Week: Women more likely to invest time and money in mobile gaming Chart of the Week Aug 7th, 2014

Chart of the Week: Women more likely to invest time and money in mobile gaming

They are the big spenders, says Flurry

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