User Acquisition

Article Types

as Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon News Jun 5th, 2018

Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon

Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign

Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines News Dec 20th, 2017

Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines

Helping Disruptor Beam scale its UA efforts while continuing to work on the game

1 as Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign News Dec 14th, 2017

Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign

Tilting Point to fund and operate UA for Food Truck Chef for the next three years

N3twork buys Eric Seufert’s user acquisition tool Agamemnon News Jul 18th, 2017

N3twork buys Eric Seufert’s user acquisition tool Agamemnon

Seufert also joins company to lead its new suite of tools and services

New user acquisition tool Acquired.io launches with $2 million in funding News Jun 27th, 2017

New user acquisition tool Acquired.io launches with $2 million in funding

Aims to streamline UA management

as Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab News Feb 7th, 2017

Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab

Revenues for the company have tripled since September 2016

Mobile game advertising market hits maturity as Fiksu sells out for historic data News Jun 3rd, 2016

Mobile game advertising market hits maturity as Fiksu sells out for historic data

Facebook ate their lunch

RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017 News Mar 3rd, 2016

RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017

Spending spree

Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity Deal Feb 11th, 2016

Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity

Watch this now

UA consolidation gathers pace as Fyber buys Heyzap for up to $45 million News Jan 8th, 2016

UA consolidation gathers pace as Fyber buys Heyzap for up to $45 million

Total reach tops 500 million MAUs

GameGenetics to massively enlarge R&D base thanks to major investment News May 13th, 2015

GameGenetics to massively enlarge R&D base thanks to major investment

Targeting control and transparency

UA platform Ad2games raises $9 million for global expansion News Dec 2nd, 2014

UA platform Ad2games raises $9 million for global expansion

Opening in Brazil and emerging Asian markets

App discovery platform Geenapp raises $250,000 News Nov 25th, 2014

App discovery platform Geenapp raises $250,000

Putting the 'fun' in funding

as Adways, Latis and Ncloud24 partner up to provide global launch pad for Korea devs News Nov 24th, 2014

Adways, Latis and Ncloud24 partner up to provide global launch pad for Korea devs

One-stop-shop for Korean devs

as Chartboost makes China move with Chukong News Jul 30th, 2014

Chartboost makes China move with Chukong

US monetisation platform gains local backing

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