User Acquisition

Article Types

Joffre Capital acquires 20% stake in Playtika Deal Jun 29th, 2022

Joffre Capital acquires 20% stake in Playtika

The stake was acquired for $8.5 billion

as Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare News Dec 16th, 2020

Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare

Looking to grow audience internationally and in the US

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift News Oct 13th, 2020

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift

Taking a probabilistic approach

MeeWow Games and Supergaming gain access to N3twork’s $50 million Scale Partnership News May 21st, 2020

MeeWow Games and Supergaming gain access to N3twork’s $50 million Scale Partnership

Lucky Star Solitaire and Tap Empire get supercharged

Tilting Point signs multi-year publishing deal with GameBear for Nova Empire: Space Commander News Apr 24th, 2020

Tilting Point signs multi-year publishing deal with GameBear for Nova Empire: Space Commander

China-based developer has generated $25 million from its game since late 2017

PC game clip sharing platform Medal.tv adds mobile games, acquiring Megacool News Oct 8th, 2019

PC game clip sharing platform Medal.tv adds mobile games, acquiring Megacool

Unitying content sharing

Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign News Aug 16th, 2019

Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign

Deal is part of the publisher's $132 million annual UA Fund

Tilting Point invests $30m in UA for Cat Game News Jul 25th, 2019

Tilting Point invests $30m in UA for Cat Game

The title has launched globally following successful Canada and New Zealand soft launch

as Tilting Point to invest at least $20m in CookApps UA News Jul 2nd, 2019

Tilting Point to invest at least $20m in CookApps UA

Match-three game Toy Party gets marketing boost

Mobile tools provider Game of Whales raises $2 million News Apr 15th, 2019

Mobile tools provider Game of Whales raises $2 million

The esports and gaming firm has made the investment as part of a $2 million funding

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads News Mar 14th, 2019

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads

Solution designed to help optimise user acquisition campaigns

Tenjin named Snapchat mobile measurement partner News Oct 22nd, 2018

Tenjin named Snapchat mobile measurement partner

Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together News Oct 8th, 2018

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together

HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund News Aug 14th, 2018

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund

Marketing and publishing platform aims to deploy $132m annually to finance user acquisition

as Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon News Jun 5th, 2018

Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon

Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign

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