User Acquisition

Article Types

Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign News Aug 16th, 2019

Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign

Deal is part of the publisher's $132 million annual UA Fund

Tilting Point invests $30m in UA for Cat Game News Jul 25th, 2019

Tilting Point invests $30m in UA for Cat Game

The title has launched globally following successful Canada and New Zealand soft launch

as Tilting Point to invest at least $20m in CookApps UA News Jul 2nd, 2019

Tilting Point to invest at least $20m in CookApps UA

Match-three game Toy Party gets marketing boost

Mobile tools provider Game of Whales raises $2 million News Apr 15th, 2019

Mobile tools provider Game of Whales raises $2 million

The esports and gaming firm has made the investment as part of a $2 million funding

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads News Mar 14th, 2019

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads

Solution designed to help optimise user acquisition campaigns

Tenjin named Snapchat mobile measurement partner News Oct 22nd, 2018

Tenjin named Snapchat mobile measurement partner

Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together News Oct 8th, 2018

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together

HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund News Aug 14th, 2018

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund

Marketing and publishing platform aims to deploy $132m annually to finance user acquisition

as Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon News Jun 5th, 2018

Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon

Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign

Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines News Dec 20th, 2017

Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines

Helping Disruptor Beam scale its UA efforts while continuing to work on the game

1 as Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign News Dec 14th, 2017

Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign

Tilting Point to fund and operate UA for Food Truck Chef for the next three years

N3twork buys Eric Seufert’s user acquisition tool Agamemnon News Jul 18th, 2017

N3twork buys Eric Seufert’s user acquisition tool Agamemnon

Seufert also joins company to lead its new suite of tools and services

New user acquisition tool Acquired.io launches with $2 million in funding News Jun 27th, 2017

New user acquisition tool Acquired.io launches with $2 million in funding

Aims to streamline UA management

as Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab News Feb 7th, 2017

Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab

Revenues for the company have tripled since September 2016

Mobile game advertising market hits maturity as Fiksu sells out for historic data News Jun 3rd, 2016

Mobile game advertising market hits maturity as Fiksu sells out for historic data

Facebook ate their lunch

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