User Acquisition
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News
Dec 16th, 2020

Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift

MeeWow Games and Supergaming gain access to N3twork’s $50 million Scale Partnership

Tilting Point signs multi-year publishing deal with GameBear for Nova Empire: Space Commander
China-based developer has generated $25 million from its game since late 2017

Tilting Point invests $30m in UA for Cat Game
The title has launched globally following successful Canada and New Zealand soft launch

Mobile tools provider Game of Whales raises $2 million
The esports and gaming firm has made the investment as part of a $2 million funding

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
Solution designed to help optimise user acquisition campaigns

Tenjin named Snapchat mobile measurement partner
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund
Marketing and publishing platform aims to deploy $132m annually to finance user acquisition
Latest User Comments
51 top games in soft launch: From Crash Bandicoot: On the Run and Project Cars GO to Stranger Things: Puzzle Tales and The Witcher: Monster Slayer
Thank you, added
Amazon points to the power of injecting millions of dollars of Amazon Coins into its ecosystem
Amazon gives pretty awesome discounts and purchasing the coins in bulk which you can use primarily…
Voodoo is hosting a hypercasual tournament with a top prize of $150k
Where do you sign up for the competetion? I can't find it.
Discover new skills with deep dive games industry courses – your chance to shape the curriculum
1000000
Glu Mobile releases MLB Tap Sports Baseball 2020 after one month in soft-launch
I had your baseball game install I was a veteran player and it wouldn't let me log in say my phone…