User Acquisition

Article Types

Rovio puts Darkfire Heroes into maintenance mode as it announces Q3 2021 sales of $83 million News Oct 29th, 2021

Rovio puts Darkfire Heroes into maintenance mode as it announces Q3 2021 sales of $83 million

Q3 2021 was Rovio’s best-performing period since 2019

PGC Digital: IDFA effect on UA performance News Sep 27th, 2021

PGC Digital: IDFA effect on UA performance

Four industry pros explain the effects of changes in privacy and ways to adapt

How much are your players really worth? Business & Production Sep 8th, 2021

How much are your players really worth?

What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base

How GameBerry Labs leveraged social features and referral mechanics to hit six million users Comment & Opinion Aug 23rd, 2021

How GameBerry Labs leveraged social features and referral mechanics to hit six million users

Gameberry Labs highlights how making it easy for players to be social and generous can reap rewards

MyAppFree launches new services for developers Feature Aug 6th, 2021

MyAppFree launches new services for developers

Service promises to connect apps and games with their large and loyal audience

How to grow a profitable audience within a niche genre Comment & Opinion Jul 7th, 2021

How to grow a profitable audience within a niche genre

How taking a holistic approach to user acquisition and monetisation helped WildCard grow the audience for its classic games

Soft launch essentials - getting the most from your app launch Feature Jul 6th, 2021

Soft launch essentials - getting the most from your app launch

You have one chance to launch it successfully

Ryu Games' Nick Contino on the mobile transformation of esports Profile Jul 2nd, 2021

Ryu Games' Nick Contino on the mobile transformation of esports

Contino explore the impact of mobile games and technology on the world of esports

Bytro's David Westerman Talks TikTok Feature Jun 28th, 2021

Bytro's David Westerman Talks TikTok

Everything you ever wanted to know about marketing on TikTok but didn't know to ask

BidShake optimises ad creative management News Jun 28th, 2021

BidShake optimises ad creative management

Creative Manager promises seamless cross-channel creative management and reporting

User acquisition masterclass for app marketers on July 1st News Jun 21st, 2021

User acquisition masterclass for app marketers on July 1st

Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime

Using player motivations for user acquisition Feature May 6th, 2021

Using player motivations for user acquisition

Facebook explains its Big Catch playbook

‘Smart growing’ – Ten Square Games’ secret sauce Feature May 5th, 2021

‘Smart growing’ – Ten Square Games’ secret sauce

CGO Anna Idzikowska explains

Breaking the User Acquisition Glass Ceiling Feature Apr 15th, 2021

Breaking the User Acquisition Glass Ceiling

Oscar Clark on best practice for building audience

Swaarm launches its Privacy Enabled Attribution Chain for fixing UA News Apr 13th, 2021

Swaarm launches its Privacy Enabled Attribution Chain for fixing UA

Attribution throughout the chain with privacy

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