Gender

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Games favoured by women set to exceed $16 billion in revenue this year News Sep 27th, 2023

Games favoured by women set to exceed $16 billion in revenue this year

Women account for over 50% of mobile gamers, and almost 30% of revenue

Battle royale and mobile most popular with lucrative 18 to 24 demographic News Jan 11th, 2023

Battle royale and mobile most popular with lucrative 18 to 24 demographic

Solitaire, slots and match-3 not so much… New report examines demographic preferences in different markets

as 50 percent of genZ gamers in India actively participate in real money gaming News Sep 21st, 2022

50 percent of genZ gamers in India actively participate in real money gaming

A report by Newzoo and MAAS delves into the Indian mobile gaming industry

Niko Partners and Gamescom Asia publish analysis of the Southeast Asian market News Sep 2nd, 2022

Niko Partners and Gamescom Asia publish analysis of the Southeast Asian market

Esports are a particular draw in one of the world's fastest-growing gaming markets

Female representation in the games industry still "significantly" below UK national average News Feb 4th, 2020

Female representation in the games industry still "significantly" below UK national average

Only 28 per cent of games workers are female

UK games industry gender pay gap widens News Apr 8th, 2019

UK games industry gender pay gap widens

Median hourly wage for women drops 4.78 per cent, mean figure down four per cent

The gender gap: Women click, convert and spend more on mobile ads Data & Research Oct 23rd, 2014

The gender gap: Women click, convert and spend more on mobile ads

And Android tops iOS

Men play from cars. Women play from tablets Data & Research Jun 12th, 2014

Men play from cars. Women play from tablets

Pocket Gems' data shows men more likely to play on the go

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