UA Eye

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3 The mobile games ads no one wants to see Comment & Opinion Jun 29th, 2022

The mobile games ads no one wants to see

Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out Comment & Opinion Jun 22nd, 2022

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

Will yoga influencers entice you to play Angry Birds Journey? Comment & Opinion Jun 15th, 2022

Will yoga influencers entice you to play Angry Birds Journey?

Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests

How Royal Match draws on the ad legacy of Homescapes Comment & Opinion Jun 8th, 2022

How Royal Match draws on the ad legacy of Homescapes

Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans Comment & Opinion Jun 1st, 2022

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye

Should you use a countdown – or Pokémon – in your TikTok ads? Comment & Opinion May 25th, 2022

Should you use a countdown – or Pokémon – in your TikTok ads?

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

How Playrix mastered appealing to their players' anchoring bias Comment & Opinion May 18th, 2022

How Playrix mastered appealing to their players' anchoring bias

Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye

How important is the jelly mechanic in your ad campaigns? Comment & Opinion May 12th, 2022

How important is the jelly mechanic in your ad campaigns?

Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye

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